Too often, we don’t undertake Wide-Format projects that are not in our wheelhouse. Possibly, we are afraid of outsourcing it to another printer because we don’t “trust” the security of our client list or worry about the quality of the end-product. Think of it as a partnership; it can be very profitable.

If your Company is new to Wide-Format Printing – it could be terrifying to your sales staff if they are only well versed in offset and small format digital printing. Their Intimidation – is real! Now, what are you going to do about it?

Don’t fall into the trap of “believing” you are getting a job because you are matching a competitor. If you genuinely know your numbers – then that’s where you should stay. Let your competitor take a loss. I know, I know – this sounds hard, but you are running a business to make a profit.

If you are not increasing your Wide-Format capabilities – you are missing out! Our end customers want to know what is new; they depend on us to help them with their projects. Be excited about what you will achieve next year – make the right decisions to enhance your offerings and keep your employees excited about showing up every-day!

There is nothing worse than having a Company tour and hearing your customer say; “WOW, I didn’t know you all did that!” Experience a deeper loyalty with your customers by working passionately with them to design, engineer, and develop awesome finished projects. Review these essential touchpoints to initiate engagement and help your customer to see...

Debbie enjoys working with clients through processes and procedures for creating and designing “exciting” wide-format projects. Debbie shares a story of taking an initial $500.00 wide-format project to a $12,000 one. You see, it wasn’t about the money at all – it was about the event and the importance of what they were trying to accomplish. Yes,...

Working together closely and openly with suppliers allows us to experience a deeper consultative relationship. We desperately need knowledgeable and smart suppliers who are “motivated” to keep us informed of the best-use-of-materials as well as new materials coming to market. Leveraging suppliers can be a valuable extension to any Company. Learn...

Customers enjoy learning new and more effective processes and procedures for their products – if given the options. Ultimately – it is their decision. Making your job easier can be a huge gamble – are you willing to risk it? Read how a 25-year wide-format consultant and 25-year sign veteran work together to educate the customer and win work for th...

A simple place to start is your Customer List! If you print for advertising and marketing companies, packaging manufacturers, colleges, airports… they may need billboards, elevator wraps, wall covering, floor graphics, window decals, school stadiums, building wraps etc. Wide Format Printing is a complex field of printing and also very rewarding. R...

  Customer service in printing is one of the hardest jobs in our industry, and yet it’s often the most thankless. When I talk with CSRs, they rarely complain about customers first. They talk about being short‑staffed, under‑informed, and expected to “just figure it out” while juggling 40–60 tickets a day. By the time a “difficult customer” hits th...