When we provide customers with Good, Better & Best options, we are good stewards for our customers, employer, and the entire industry. Correct, valuable, and informative details assist customers in making the "best" decisions for their project(s). Do not oversell a customer with Best when Good is all they need.

Do you know the difference between an Estimate and a Quote? Estimates and Quotes have very different uses. Understanding the advantages and disadvantages is key to avoiding problems that can cost you time, money, and even customer retention.

Many companies have an imaginary Do Not Enter Sign on the door to their Wide-Format production areas. Why is that? How can we learn from one another if the door is closed? Owners and Managers: Being triumphant is when the entire organization works as a TEAM and not as separate departments.

Buyers want PSPs who can produce all of their printing needs (offset, digital and wide-format)! The intertwining of in-house printing processes from one department to another is a convergence that enables us to provide customers everything they need under one roof for marketing campaigns with components that are tied together!

Routinely, printing companies provide branded storefronts for business clients only; why not create one for your company and sell direct-to-consumer! You have the equipment, the processes, and the knowledge. Throw your net Wide!

I realized and respect that industry Trade Shows are an essential lifeline for Wide-Format Printing, actually printing as a whole. Trade Shows are a master class for prospective buyers, sales staff, operations, and PSPs. For our business to flourish, we need to see, inspect and question what is new. It’s priceless!

I'm asking if customers know what you can do for them? Well – do they? Quit assuming customers know what you can do for them. They see us in pieces and parts, not as a whole. Read this true story; it should light a fire under you to promote your Wide-Format Business! Your customers are waiting!

Silicone Edge Graphics are known as the modern signage solution. The versatility of SEG allows a multitude of creative options for customers with square, triangular, oval, round, or hexagon frames. SEG is stunning and a great way to add beautiful visual options to your Wide-Format Printing portfolio.

Did you know that 85% of the polyethylene manufactured in the United States comes from Texas?  Their recent catastrophic deep-freeze will affect the purchase price and availability of resin-based products for months to come. Let’s use this event to get closer to our clients by keeping them informed and updated with pertinent information.

Are we listening to clients? Listening means paying attention not only to the story but how it is told. Your heightened goal should be to listen to your customer’s frustrations and take action! Selling and customer service are simple. It’s just a conversation!