Going Wide with Wide-Format printing has turned out to be a business-saver during the COVID-19 pandemic. While other segments of printing may be a bit soft, Wide-Format Printing is hotter than ever. The companies who added Wide-Format printing to their manufacturing are grateful they did – it is profitable and consistent business.

Wide-Format Printing companies are innovating processes and procedures and inventing vital products to meet the growing needs of customers and end-users. As we have become innovators, inventors, and better communicators, the demand for critical collaboration has never been more prevalent in our industry than it is today!

We say, “customer experience” – maybe we should be saying “experience our customer.” New technologies and this new economic trend presently affect customers. Understanding how these changes have already modified your customer’s business is essential to understanding their now “new” perspectives.

Covid-19 has our industry producing face shields, counter barriers, and other unique products When we start to re-open retail shopping, restaurants, banks, salons, manufacturers, vet clinics, and more, there will be a considerable need for signage regarding social distancing and other pre-determined information. Contact your clients to help them de...

Now is the time to use your passion to make changes within your organizations, so when we can get back to our regular business, there is a definitive plan for moving forward.

Let’s talk about how to add client value and add a much-needed healthy profit to your bottom-line! Gain some insight into outsourcing your Wide-Format projects (in part and whole) as well as securing parameters to make it a positive outcome for all parties. Where’s your Sign? Let Debbie help you find it.

Too often, we don’t undertake Wide-Format projects that are not in our wheelhouse. Possibly, we are afraid of outsourcing it to another printer because we don’t “trust” the security of our client list or worry about the quality of the end-product. Think of it as a partnership; it can be very profitable.

Too often, we don’t ask our customer’s essential questions regarding their Wide-Format project. This exclusion leaves an impression we are just ‘order-takers.’ Asking questions allows us the opportunity to open our customer’s eyes to the proper substrates, processes, and finishing options we can offer. Click for Debbie’s insights on what to ask.

If your Company is new to Wide-Format Printing – it could be terrifying to your sales staff if they are only well versed in offset and small format digital printing. Their Intimidation – is real! Now, what are you going to do about it?

While everyone else just provides pricing, offer a Solution. Shock your clients with the rendered visual image from the beginning of the sale process. We are in business for our customers; maybe we need to wake them up!