Buyers want PSPs who can produce all of their printing needs (offset, digital and wide-format)! The intertwining of in-house printing processes from one department to another is a convergence that enables us to provide customers everything they need under one roof for marketing campaigns with components that are tied together!

Routinely, printing companies provide branded storefronts for business clients only; why not create one for your company and sell direct-to-consumer! You have the equipment, the processes, and the knowledge. Throw your net Wide!

I realized and respect that industry Trade Shows are an essential lifeline for Wide-Format Printing, actually printing as a whole. Trade Shows are a master class for prospective buyers, sales staff, operations, and PSPs. For our business to flourish, we need to see, inspect and question what is new. It’s priceless!

I'm asking if customers know what you can do for them? Well – do they? Quit assuming customers know what you can do for them. They see us in pieces and parts, not as a whole. Read this true story; it should light a fire under you to promote your Wide-Format Business! Your customers are waiting!

Silicone Edge Graphics are known as the modern signage solution. The versatility of SEG allows a multitude of creative options for customers with square, triangular, oval, round, or hexagon frames. SEG is stunning and a great way to add beautiful visual options to your Wide-Format Printing portfolio.

Did you know that 85% of the polyethylene manufactured in the United States comes from Texas?  Their recent catastrophic deep-freeze will affect the purchase price and availability of resin-based products for months to come. Let’s use this event to get closer to our clients by keeping them informed and updated with pertinent information.

Are we listening to clients? Listening means paying attention not only to the story but how it is told. Your heightened goal should be to listen to your customer’s frustrations and take action! Selling and customer service are simple. It’s just a conversation!

A Printing Franchise organization admitted locations that offered Wide-Format Printing had weathered the COVID storm quite well. "If you are on the fence, not sure wide-format is a direction you want to take, sign up for the APTech's Wide-Format Master Class I am instructing. Come learn the advantages of developing an actionable plan for moving you...

How did you feel the last time you made an urgent phone call to someone? Did you hear? “Please listen carefully as some of our menu options have recently changed! If you know your party’s extension, you can enter it now – or Press 1 for Sales, Press 2 for Customer Service.” All you wanted to do was talk to a live person! Our we missing out on the...

In other words, do not sell yourself short! Why do we deliberately give ‘services’ away or charge practically nil (a.k.a. zero) for it? Have you said, “the customer is not going to pay that” or “our competitor’s pricing is much lower”. Have we become obsessed with focusing on our own internal navigation -- that we are not obsessed with the value a...