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Marketers discarded the old communications channels when the shiny new digital ones arrived like in the movie Toy Story where Woody was discarded for Buzz Lightyear. BUT, as the new begins fading, the old is often reconsidered. Digital delivery systems are beginning to fade. So - now is the time to promote print to ‘top of mind’ with storytelling.... Read More

Whatever Happened To: The KBA & Xerox Integrated Digital 40” Sheetfed Press for the Folding Carton Market? This Series is dedicated to major industry announcements that seem to have disappeared. This installment seeks feedback on the drupa 2016 KBA / Xerox partnership announcement of a folding carton press. Announced as in the final stages of deve... Read More