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Developing Customers…and Their Business Performance…It’s All About… “Work Ethic”

I’ve had so many disappointments, what should I look for when hiring a Sales Rep? My answer: Talent is important but is not the most important quality. The most important quality is ‘Work Ethic’ and a burning desire to constantly learn and improve wh...

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“Distributors”…”Resellers”….Opportunities Begging…In A Rewarding Market

As a manufacturer, how often do you invite your Distributor customers for a Plant Tour, that's not rushed, but rather engaging for meeting key personnel, and detailing not so obvious capabilities?

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Rare....Business Development…Education & Training…Especially From…A Graphic Communications Program

Critically, our vast industry’s Graphic Communications Business Development Programs should be updated and especially at our” academic institutions,” which tend to have “0” re. Business Development curriculum with the University of Houston Digital Me...

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Print Organizations Neglect To Demonstrate What Smart Customers Know

Do our customers know more about the importance of print to effectively communicate an important message than many of our industry’s members? Do our Associations need to educate their members on opportunities to demonstrate “The Value of Print”?

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Opportunities for “Elevated Differentiation”….Keep Piling-Up….!

Are we so used to our conditions that we have no intent or recognition on how to improve performance and opportunities that lie before us? Many print organizations do not know their Customer’s business development challenges and don’t have Self-Promo...

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