Old Trail Printing has more than 90 years of delivering top quality print from its home in Columbus, Ohio. The OutputLinks Communications Group spoke with Dave and Mike Held, third-generation leaders of the family-owned and operated commercial printer. Blending Legacy Culture with New Technology Dave and Mike Held discuss Old Trail Printing’s off...

  Are your operators in need of some help in their booklet making operation? Are your operators losing productivity? Is the quality of the booklets far from satisfactory?   Maximizing productivity is the key to success in high functioning print operations. If booklet making is hampering productivity and profits, the SDD missing link is the answer....

By Sid Chadwick “…laptops also distract…students sitting next to the user…and a growing number of professors are banning laptops from their classroom…”……..Print-In-The-Mix” INTRODUCTION: My observation is that a significant number of commercial printers: Have higher-education customers (e.g., universities, community colleges, technical schools, et...

By Sid Chadwick “Great Customer Service…. prompts us to share those encounters….with others”………………...Forward Day by Day INTRODUCTION: Let’s first look…..at what that company and organization…. didn’t do….. They didn’t over-promise….and under-deliver. Generally, though they are unusually profitable, they didn’t “low-ball” their competition....

Are your operators in need of some help in their total large format production operation? Are your operators losing productivity? Is time being wasted trying to keep up with handling the large volume which has been printed? If so, adding an SDD Roll Wind Module to your large format printer can be an immediate solution and an answer to that problem....

By Sid Chadwick “The generous and bold…. have the best lives”………Norwegian Proverb INTRODUCTION: Let’s look at the evidence….before we draw premature conclusions --- about mediocre profitability: Has Senior Management…. personally met….our top 10 customers….in the last year….to discuss how we might improve what they receive from us…? Is our Cross-T...

An American Printer CommentaryAndy & Julie Plata If your company uses or provides print, social media, cross-media, or transmedia marketing services you will probably be affected in some way by the fallout from Cambridge Analytica actions. News of Cambridge Analytica’s nefarious activities should have all printers and marketers reviewing their and...

Are your operators in need of some help in their total booklet production operation or unable to obtain the kind of ultimate booklet perfection that professional printers can? Are your operators losing productivity in the booklet production operation? Are materials being wasted in re-runs and repairs? If so, adding the SDD BLT7202 2-Side Trimmer an...

By Sid Chadwick “Researchers discovered that people who knew each other well understood each other no better than people who’d just met!....Even worse, participants frequently overestimated their ability to communicate, and this was more pronounced with people they knew well”……….University of Chicago Booth School of Business INTRODUCTION: Hubris….a...

By Sid Chadwick “A Dream Written Down With A Date Becomes a Goal A Goal --- Broken Down Into Steps… Becomes A Plan… A Plan….Broken Down by Action Becomes Reality”……………………………………Michael Brabandt INTRODUCTION: “DISRUPTION”…. does not come….necessarily….from outside our industry.  Last week, in summary discussions at our Pressroom Performance Workshop,...