Search results for chadwick
“What ‘Values’ Would Your Customers Say Define Your Organization?"
Are we reduced to competing on “Price” if we (and our industry) are seen as “commodity suppliers”? If we don’t know much about our customer(s) other than specifications of their projects…..the answer may be “YES!”
Looks Like Only One Supplier Understands What We Want
Recent columns focused on understanding better what individual customers want from their suppliers…and how to escape being a “Commodity Supplier” --- winning on Price.
The All Powerful “Customer Profile”: “Know My Customer’s Needs….and Wants…That Lead to….Endless Opportunities”
Most readers of this column have a “Customer Profile” software of some design. That Customer Profile software --- is for supplier’s customer contact personnel --- to learn and record --- “Important Customer Information” including what each Customer/...
What Does… “All Packages Get Opened”… Mean……?
Packaging…..a market that’s waiting for many companies to step-up and into…..However….the theme here is that you want to look at your undeveloped and underutilized capabilities……..….and then your (potential) customers’ interests….. and potential need...
Is Your “Plant Management’s Performance Development” An Ongoing Priority….?
Plant Managers are too often being asked to operate as “Important Care-Takers”….”get their customers’ jobs produced correctly, and on-time.” That’s not the whole picture we should be supporting from them…or that they should be supervising…and develop...