By Debbie Nicholson, Think-to-INK!
Well, why not?
“Last Mile Delivery” is defined as moving goods from a specified location to the final delivery destination. The final destination is typically a personal residence!
Yes, you guessed it! More and more Wide-Format printing companies invest their time and money producing on-demand, customized, and personalized products direct-to-consumers.
Routinely, printing companies provide branded storefronts for their business clients (some charge a set-up fee and a monthly fee), while others offer this service FREE to obtain new business while guaranteeing customer retention; win-win!
Snapshot: Storefronts are customized from the ground up; each storefront is uniquely built and designed to match the client’s specifications, enabling PSPs to quickly and easily print-on-demand items, pre-printed inventory (i.e., brochures, presentation folders, business cards, promotional products, etc.) Streamlining the production and distribution saves time, money and offers consistent end-products.
So, I’m thinking – you should see your offset, small-format, and wide-format printing as a hybrid operation -- (Self-Branded Storefront)? You might even have hybrid printing equipment sitting on your floor – serving two different but significant purposes (e.g., automobiles, hybrid retail, and even hybrid foods)
Self-Branded Storefront Opportunities: (just a few)
The key to success is customized, personalized, and unique items!
The Take-Away: Hybrid offerings have become increasingly common in the digital age -- and expected. They allow the opportunity to create more profits and increased customer loyalty while experiencing increased new customer awareness – with customizable, personalized, and unique items.
The downside?: Sorry, I can’t think of any!
“Changing the way we think about business - changes the way we do business!”