Is Wide-Format Printing Delivering to its “Last Mile”?

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By Debbie Nicholson, Think-to-INK! 

Well, why not?

Wall CoveringsLast Mile Delivery” is defined as moving goods from a specified location to the final delivery destination.  The final destination is typically a personal residence!

Yes, you guessed it!  More and more Wide-Format printing companies invest their time and money producing on-demand, customized, and personalized products direct-to-consumers.

Routinely, printing companies provide branded storefronts for their business clients (some charge a set-up fee and a monthly fee), while others offer this service FREE to obtain new business while guaranteeing customer retention; win-win!

storefrontSnapshot:  Storefronts are customized from the ground up; each storefront is uniquely built and designed to match the client’s specifications, enabling PSPs to quickly and easily print-on-demand items, pre-printed inventory (i.e., brochures, presentation folders, business cards, promotional products, etc.)  Streamlining the production and distribution saves time, money and offers consistent end-products.

So, I’m thinking – you should see your offset, small-format, and wide-format printing as a hybrid operation -- (Self-Branded Storefront)?  You might even have hybrid printing equipment sitting on your floor – serving two different but significant purposes (e.g., automobiles, hybrid retail, and even hybrid foods)

Self-Branded Storefront Opportunities: (just a few)

The key to success is customized, personalized, and unique items!

  • Yard Signs
  • Banners
  • Packaging (DIYers)
  • Wall Posters
  • Art Prints
  • Framed Art Prints
  • Calendars
  • Self-Published Novels
  • Photobook Printing
  • Wall Décor
  • Wall Covering
  • Phone Cases
  • Promotional  Products
  • Entry Door Décor
  • Window Films
  • Laptop Wraps
  • Lamp Shades
  • Placemats
  • Coasters
  • Wall Clocks
  • Picture Frames
  • Window Blinds
  • Curtains
  • Pillows
  • Yoga Mats

  • Appliance Wraps
  • Back Splash Decals
  • Yoga Towels
  • Decals
  • Mouse Pads
  • Dog Bandanas
  • Laptop Sleeve
  • Christmas Ornaments
  • Motivational Posters
  • Canvas Wall Prints
  • Wall Murals
  • Cut-Out Lettering


The Take-Away:  Hybrid offerings have become increasingly common in the digital age -- and expected.  They allow the opportunity to create more profits and increased customer loyalty while experiencing increased new customer awareness – with customizable, personalized, and unique items.

The downside?:  Sorry, I can’t think of any!

“Changing the way we think about business - changes the way we do business!”



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