Wide-Format Printers Have Replaced Tradition with Innovation!

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By Debbie Nicholson, Think-to-INK!

Innovation - Debbie NicholsonWhat is the definition of innovation?

“Innovation is the creation, development, and implementation of a new product, process, or service, intending to improve efficiency, effectiveness, or competitive advantage.”

Let’s see how Wide-Format Printers have replaced Tradition with Innovation!

1.  Hired a Marketing Agency:

Marketing plays an important role in obtaining new customers as well as assuring customer retention. However, many business owners struggle with deciding whether they should do the marketing themselves or hire an outside agency.

While most companies understand the need for a well thought out marketing plan, few understand what it is or how to implement one. A marketing agency will work with you to create and implement a successful marketing plan, resulting in lead generation.

2.  Storage and Fulfillment:

Customers value convenience, speed, and price.  One of the more obvious benefits of adding storage and fulfillment to your portfolio is the savings and reduced hassles your customers will realize quickly.

Storage and fulfillment provide you custody of goods, therefore securing your continued print business as well as blending other customer goods.

3D printing - Debbie Nicholson3.  3D Print Capabilities:

3D Printing is a manufacturing process where materials are joined together to make objects from 3D model data (CAD).  Typically, 3D printing is a layer-by-layer process where part geometries are grown by fusing with the previous layer.  The 3D printing process can build objects with plastics, photopolymers, reaction polymers, composites, metal, glass, and other materials.

Using the latest additive manufacturing technology, you can build affordable, functional parts in over 60 metals and plastics.  Applications for 3D Printing; Concept Models, Rapid Prototyping and Direct Digital Manufacturing.

4. Direct-to-Consumer (D2C) Products:

Customers are buying more and more online and are buying fewer goods from traditional retailers.

What a great opportunity to introduce new manufacturing of personalized, custom, and unique products…(yard signage, holiday and birthday gifts, wearables, home décor, and even wallcovering).  Our process of print-on-demand is ready-made for transactional selling.

Sustainable growth is crucial to staying relevant in the current economic climate.

5.  Direct Mail:

Up to 90% of direct mail gets opened, compared to only 20-30% of emails (est).  Direct mail is even more effective today than it was, say -- a year ago.  Now, consumers are relying on mail to stay positive, informed, and even better connected.  

Many of my clients have been deluged with Direct-Mail campaigns.  They may be soft in other areas within their portfolio – but the Direct Mail segment has become a huge revenue earner.  Some clients offer end-to-end direct mail platforms (marketing and technology services, print production, fulfillment, and delivery).  You can put a stamp on that!

From where I sit…

Realizing this has been a trying time for our industry, I am confident that if we all continue to strive --we will thrive!   Maybe it is time to proceed with innovation as your Call-To-Action! Watch next week for Part 2 of replaced Tradition with Innovation!

In closing…

Sometimes all it takes is a few positive comments of encouragement to immediately change someone’s day.  Whether it’s a family member or a stranger you pass by at the grocery store, taking just a moment to deliver an optimistic message can positively impact the well-being of both individuals. 

I, repeatedly catch myself smiling at people while shopping – and then I laugh inside because no one can see my masked smile.  So, I am trying to nod or wave at them, letting them know -- I see them!

Maybe a new tradition will be -- Innovation!

Read Part 2 of this article, Click here >>>



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