Quit making excuses for not inviting customers to tour your facility. It’s time to open the door and show your customers what you can do for them. Phone calls, emails, and texts aren’t working. We need some face-to-face time…read more.  

We lose customers too often…quietly. Six to twelve months - or more - after they’ve gone elsewhere, someone up the ladder finally sees the drop-off in revenues and asks, “What happened to Ms. Smith?”

It’s time leading business publications recognize companies in the country’s most significant manufacturing segments - print providers. Being honored by FastCompany’s Most Innovative Award is an excellent competitive differentiator. Every print provider we have ever met, interviewed, or read about is innovative. The submission deadline is soon. Rea...

The decline of customer service in the print industry leaves only one thing to discuss with customers…price! It’s time we put customer service back in service! Read more….

If your tradeshow and related sales demonstrations are due for an upgrade, this "Reimagine Your Tradeshow Presentations" series should be of excellent value. Although the series is designed to stimulate ideas for enhancing tradeshow presentations, it might also provide ideas for your team's sales presentations.

From multiple sources, I'm hearing, "Buyers want to see supplier Reps – that can tell them, 'What's New', and 'Information they can use, that won't waste their time'." Our standard: give them at least two pieces of useful information on every sales call.

Your company depends on profit to stay in business! But have you ever been tempted to take work at a loss to keep your equipment purring? Don’t do it… read more!

Are your employees silently screaming? Why are we ignoring our most valuable asset – our employees? They are trying to tell us what they need and how they feel, and we look the other way. It is now biting us, and it should hurt!

Increasing sales is a top priority whether your firm is a printer, marketeer, or supplier. So maybe it’s time to consider upgrading your sales team’s in-person and tradeshow presentations. We trust this discussion of phygital technologies and their application by our ExhiVISION team stimulates ideas for enhancing your company’s presentations.

Customer never has a budget – until they do! We have the right to remind our clients how good we are at what we do, and we should demand a partnership of transparency and truth. If we don’t, who will?