By Sid Chadwick …Do You Use Samples …To Win Customers Time…Trust…and  Revenues…? “If you can’t explain it simply, you don’t understand it well enough.” ………………………Albert Einstein INTRODUCTION: Too many organizations in our great industry are not committed - to education and training – especially of their Business Development Team. The following ou...

In this article, Sid discusses why buyers seek reps who provide valuable, actionable info, not just a sales pitch. Learn why consistent training and a proactive attitude are key to turning prospects into loyal clients. Read the strategies that top-performing reps and managers use to stay ahead. 

If you change your perspective, you can transform your outcomes. The challenge is to focus on what’s essential for your company to grow and prosper, not just today but in the future. Are you ready to get started? Debbie has created quite the list.

Think print is dead? Think again! Debbie dives into why these naysayers are wrong, reveals why printing is thriving, and how a blend of analog and digital keeps it essential. Read Debbie’s strategies to boost sales and keep customers happy.

Smart Decisions Can Be Easier If You Do Your Homework Many business owners face challenges: some have sold too cheaply, others are semi-retired and looking to sell, or they’re unsure of their next steps. Sid says the key to solving these issues lies in tracking your company’s data and customer interactions to find the right direction and leadershi...

Cost-cutting and diversification were primary responses to our "measures print providers should take in response to the current state of print" discussion. Simplification was not suggested. It means shedding low-profit business lines to focus on higher-profit lines. Many print OEMs and suppliers are doing precisely that. Let's discuss simplificatio...

Debbie offers crucial insights for print executives on managing profit margins amid increasing customer demands for discounts. Her article provides practical advice on setting discount policies and understanding actual costs. Profit fuels your business!

Sid's article reviews how a Customer Survey, honed over decades, created over half a million dollars in new business from existing clients. However, not all clients pursued these opportunities. Sid underscores the value of relationships, noting that the survey results helped a client recover from Chapter 11.

Many of the industry’s major suppliers and providers have recognized that today’s print industry requires proactive measures. Companies like Konica Minolta, Fujifilm, Hunkeler, Muller Martini, and Xerox have reorganized, partnered, or sold off all or parts of their business. What proactive measures should owner-operated print providers be taking? S...

Is your company struggling with mediocre performance? Sid's article can help you discover how a company performance improvement program can help transform your business. Learn to highlight benefits to customers, the community, and your team while celebrating progress.