In other words, do not sell yourself short! Why do we deliberately give ‘services’ away or charge practically nil (a.k.a. zero) for it? Have you said, “the customer is not going to pay that” or “our competitor’s pricing is much lower”. Have we become obsessed with focusing on our own internal navigation -- that we are not obsessed with the value a...

We can’t grow and achieve our goals if we are comfortable. Like you, I have had to re-think my way of doing business! Typically (in a comfortable setting), I would travel the United States educating and training printing companies in the Wide-Format arena. I had a major decision to make – stay comfortable or be uncomfortable! I chose to be uncomfo...

We are looking at how printers have replaced tradition with innovation, from Selling Promotional Products, Manufacturing Promotional Products to Embellishing all things print!

We are looking at how printers have replaced tradition with innovation, from hiring a marketing agency, adding storage and fulfillment, purchasing 3D printing equipment, manufacturing direct-to-consumer products, and including direct mail to their portfolio. 

The Wide-Format Printing business segment for many clients has been their saving grace through this horrific ordeal…a.k.a. COVID-19! Essentially, the wide-format segment is leading the pack within their diverse printing capabilities. The companies embracing new and unique W-F products are feeling more confident with current and future business op...

What is your Wide-Format Sales Training culture?  Do you onboard your new sales individuals with a pre-written, cookie-cutter program?  Is that working for you?

The exciting and enormous possibilities of Wide-Format printing should be more crystal clear than ever! Visual communications will transfer to more interactive and dimensional experiences that engage customers personally through a direct connection. Printed visuals are growing and evolving and are remaining relevant in our industry.

Printers race every day! We often jockey for a position with our customers; to make the best moves, say the right things, ask the crucial questions, provide the best pricing, and supply superior customer service. But when we head down the home stretch to ask for the sale, that feeling of self-doubt begins to creep in.

While everyone else just provides pricing, offer a Solution. Shock your clients with the rendered visual image from the beginning of the sale process. We are in business for our customers; maybe we need to wake them up!

Are you out there swinging, or sitting on the bench waiting to be called? COVID-19 has changed the rules, but there are still games to be played. iColor is not just a printer – but a Solutions Provider, so when the LA Dodgers Foundation brought them a problem, they went to work to provide the solution.