It’s Not Just About Printing!

By Debbie Nicholson, Think-to-INK!
https://www.linkedin.com/in/debbie-nicholson-24a53627/

Look, anyone can print on paper these days—there's nothing too special about that anymore. But let's not forget the immense potential for growth and innovation in our industry. We've mastered the basics and are now pushing the boundaries with embellishments, personalization, and customization. It's not just print; it's a canvas for creativity. And yes, some equipment does print better than others, so the comparisons from good to better and then best are down to only two (better and best).  Why? Because good is just not good enough.

Our customers don't just need us to print; they need us to be their trusted partners. They need our insights, passion, and knowledge. They want us to be transparent, informative, collaborative, and loyal to their brand(s). We're not just a print service provider but an integral part of their business.

Here are only a few of the many extended offerings we can and should offer our customers, even if we need to outsource to save costs and benefit from market-specific expertise and efficiencies.

• graphic design services,
• 3D product storytelling,
• marketing consultation,
• social media engagements,
• website design,
• distribution, and
• storage

Question:  When did you last sit with your customers and ask how you could better serve them?

Your customers can open doors for you that you never thought were even approachable. Customers want partners who can solve the problems they cannot. As noted, many of our customers are downsizing, which can open up opportunities for us to fill that void—if we ask.

In closing, If you want to go fast, go alone!  If you want to go far, go together