By Debbie Nicholson, Think-to-INK!
A simple place to start - your Customer List!
Wide-Format Printing Opportunities! (not in any specific order)
So, let’s explore what you could produce for just one of these opportunities – Schools!
Banners (Interior/Exterior) · Trade Show Exhibits · Wall Murals (Permanent & Temporary)
Wall Covering · Floor Graphics · Wayfinding Signage · Posters · Signage (Interior/Exterior)
Window Decals · Door Decals · Yard Signs · Cut-Outs w/Easels · Billboards · Elevator Wraps
Lobby Signs · Safety Signs · History Displays · Room #’s · Room Names · Banners
Promotional Items · Dry Erase Boards w/imprint · Lobby Directories · Sidewalk Signs
School Stadiums · School Gyms · Building Wraps · Fencing Wraps (to name a few)
Maybe this is enough to get your ink flowing!
You might be saying.
“Debbie, I can’t produce all of these products. I don’t have the right equipment, enough production staff, and I have no idea how to get it done!”
Suggestion: Take time to make connections with other printing companies and printing networks that could help you learn and understand the processes and procedures of Wide-Format Printing. It is a complex field of printing. I believe it is also the most rewarding!
Customers ask me how I became so knowledgeable of Wide-Format Printing – they laugh a bit at my answer – I made a lot of mistakes! I always learned more when I made a mistake because I needed to fix it. So, I was intent on finding not just the right way to produce something, but the most efficient process. There are daily “teaching moments” in our industry. We need to recognize those moments and teach those around us what we learned.
Learn something today, so that you can teach it tomorrow!
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