To succeed today and beyond, print needs to integrate seamlessly with the world of digital media. Evidence shows that adding print to digital campaigns, delivers significant response increases. So, what keeps marketers from embracing print in their digital marketing campaigns? Read Jacob Aizikowitz’s discussion on a little-explored limiting factor.

Harvey Levenson, Professor Emeritus at Calpoly State University, responded to Andy and Julie’s article Thriving Beyond 2021. Harvey shares the underlying need has always been the most effective and influential means of delivering meaningful information. Harvey’s response gets into rhetoric and communication, as well as Aristotle’s definitions of Et...

In the past, digital and automation were considered cost-saving investments. But now, they need to be recognized as strategic competitive strategies. To thrive in 2021 and beyond, print professionals must prioritize deep upgrades to their automation and digitization technologies. Business is gained or lost based on a company’s ability to support th...

Information silos are more about management style than about structures or technologies. Fostering a work environment built on trust, sharing, and accountability is your best bet for improving cross-departmental collaboration. Can your businesses increase collaboration by creating regular check-ins between teams to discuss new processes and workflo...

Can we all agree that production print is a software dependent business? Yes, the presses are critical. But without optimized software, they cannot efficiently produce high quality, error-free, personalized output. Print companies are continually seeking cost-effective alternatives for maintaining and optimizing their print-related software. Read m...

Jacob Aizikowitz’s hypothesizes is that CMOs declining use of print stems from the perception that print is out of synch with their digital marketing technology. Print is seen as an offline media not easily blended into digital’s seamless processes. CMOs find online, digital channels to be simpler.

Do we agree that production print is a software dependent business? Yes, the press is critical. But it can’t produce personalized, high-quality, error-free output without prepress, workflow, CCM, and mailing software. To drive maximin production, software needs to be up to date. But lack of time and qualified staff often makes that difficult. The a...

C-Level Advisors provides “as-need’ access to well-known, experienced executives for assistance with strategic initiatives. The executive Advisors are senior executives who founded or managed the companies most commercial printers relay on. This differentiated Advisory service helps commercial printers accelerate their march increased profits.

The OutputLinks Group’s C-Level Assistance provides access to respected, well-known professionals who have founded, managed, expanded, bought, and sold leading print and CCM companies. Because, who better to assist with management, technology, M&A, and business pivoting than those who successfully owned, managed, enhanced, and sold many of the prin...

The OutputLinks Group’s C-Level Assistance provides access to respected, well-known professionals who have founded, managed, expanded, bought, and sold leading print and CCM companies. Because, who better to assist with management, technology, M&A, and business pivoting than those who successfully owned, managed, enhanced, and sold many of the prin...