Publishers and marketers depend on their font knowledge every day. Knowing the top fonts and when and where to use them can give your printing company a competitive edge. Being able to provide your input on typeface selection early in the sales cycle can land you quality customers.

  Raymond J. Prince – 1944 - 2020 Printer, Consultant, and Industry Advisor Ray Prince was a 61-year industry veteran, consultant, and advisor who dedicated his career to helping printing companies to improve in the areas of productivity and quality with the bottom-line objective of increasing their profitability. Ray passed away on May 1, 2020. Ra...

Hybrid printing solutions like the Colordyne retrofit Powered by Memjet gives printers greater flexibility on how to print their jobs. They can still use their flexo presses to produce longer run jobs, but the hybrid option extends their capabilities to include personalized, short-run jobs that clients are increasingly demanding. "Hybrid printing a...

We say, “customer experience” – maybe we should be saying “experience our customer.” New technologies and this new economic trend presently affect customers. Understanding how these changes have already modified your customer’s business is essential to understanding their now “new” perspectives.

Your target customers and target prospects are looking to suppliers to assist in cutting their operating costs (read that as moving activities from them to suppliers) and “right-sizing” their business model.

On May 18 at 1 pm EST, join Inkjet Insight's Elizabeth Gooding for the latest developments in production inkjet. This 30-minute LunchNLearn webinar will highlight the latest technology and product announcements from manufacturers of production inkjet equipment. Get the lowdown on new features, capabilities, and applications that can give your busin...

In light of the current crisis, where social distancing is our new reality, you must try and stay in touch with your customers if you don’t want them to forget about you. In this reality, personalized videos may help keep your business alive. Ultimately, it can help you attract new prospects while complying with the ‘stay-at-home’ orders.

Attract new clients with young, highly skilled print, digital, video, and packaging talent. This Virtual Career Mixer is an easy, convenient way to meet cross-media graduates from the University of Houston’s highly recognized Digital Media Program. Meet virtually with talented students for prospective internships and full-time positions. For detail...

Using the correct terminology for the components of fonts and typefaces can give your printing business an edge when competing for assignments from sophisticated marketers. Learning to recognize differences in the three primary typeface characteristics allows print professionals to make sound choices that support a customer’s brand identity.

Sometimes analyzing inkjet costs feels like trying to boil the ocean. There are so many features and so many variables that it can be overwhelming. Calculating Total Cost of Ownership or Total Cost of Print for a particular application is a complicated exercise. The key to making your way through this process without becoming frustrated, cross-eyed...