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A low-budget movie is often obvious when the opening credits font and typography choices are poor. In like manner, recipients of your client’s important corporate communication or direct mail campaign judge its value based on that important first impression - typography. An expensive direct mail campaign can be a total failure based on a negative f... Read More

Transmedia fonts allow companies, like IKEA, to maintain cross-media brand uniformity. “We are renewing the IKEA visual identity to make Ikea even more recognizable. Today, people experience IKEA in many different places, both physical and digital.”  With 200+ million catalogs, IKEA leverages print and font technology as a major component of their... Read More

Q: What Items Does One Need To Consider When Changing Overlays? A: There are several items to consider when updating assets such as forms overlays depending on the complexity of the updates and legal requirements. Often there are additional files that will need changed. Read More

Dr. FontZ has been getting questions on TrueType Signature Fonts. Read what Dr. FontZ has to say about TrueType Signature Fonts being used for signatures within your company’s document designer and if they can be matched with a Xerox or AFP font in the correct size for your environment. Have a question for the Doctor? Submit your question to us. Read More

Question: Dr FontZ, We were told our signature needs to be created as a TrueType font rather quickly for a corporate project. Based on the previous font we had, we need the signature to be in ABCDE with a specific height and point size. Can you help as our group does not know how to do this? Dr FontZ: My team would be happy to help. Because TrueTy... Read More