Direct mail from 2017 through 2022 was projected to grow at 12% CAGR, and that emergent graphic arts section is expected to grow at a blistering 42% CAGR. However, any “look-back” statistics have to be considered in the context of COVID-19. Mailing rates for direct marketing campaigns dropped by nearly 50% in the 11 weeks beginning February 1, 2020...

Use modern fonts in your direct mail campaigns to have a fresh look and feel. Don’t miss the opportunity to make a distinctive first impression because of a lack of font knowledge. Successful printers deliver a full range of services, including graphic design that takes the latest styles and trends into account.

How much better would our industry be operating if Research was continually updated and reported for our companies to use in self-promotion and customer education? Don’t our customers want an improved ROI on their self-promotions? Are any (major) suppliers listening? Armed with such compelling Research, would major ad campaigns change their strateg...

We are in uncharted territory as we prepare to interact with clients, prospects, and employees in this disinfected-time of social distancing mentality. We are all learning more daily about managing the post COVID environment. In this article, we discuss enhancing relationships with stakeholders by blending the best of the old with the safety needs...

Extreme penalties for failure to comply with ADA rules and guidelines are a reality. ADA compliance requires organizations to accommodate the disabled when conducting business. Accommodation means both access to a company’s facility and interaction with its documents and websites. The post COVID environment requires even closer attention to ADA com...

How often have I said to myself, "I wish I'd waited another moment before I spoke. I wish I'd written that note before it was too late. I wish I'd spoken up." These are times in our communities that give cause to reflect. How did we get here, and what needs to change? Silence can provide precious pause and precious time to hear, reflect, and unders...

The economy has undergone an enormous shift in recent months. The pandemic impact can be seen in many industries, including packaging. During this time, the package is the only physical connection a brand has with a consumer. As a result, more businesses are taking steps to ensure the package engages consumers and keeps them coming back for more.

Wide-Format Printing companies are innovating processes and procedures and inventing vital products to meet the growing needs of customers and end-users. As we have become innovators, inventors, and better communicators, the demand for critical collaboration has never been more prevalent in our industry than it is today!

Oregon Lithoprint recently installed KODAK SONORA X Process Free Plates and a KODAK ACHIEVE Platesetter. “Our decision to switch to SONORA X Process Free Plates was driven by our need to cut the amount of time it was taking to get press-ready plates,” said Mike Hodges, GM, Oregon Lithoprint.

The supply chain is the lifeline of all manufacturing, and that’s never been more true than during COVID-19. Now, more than ever, manufacturers are re-evaluating how their labeling process functions. By eliminating manual steps in the labeling environment, you can address many issues through automation, scalability, efficiency, accuracy, and securi...