Inadequate Instruction & Training… Tends to….Wreck Morale, Productivity, and Careers….And Remain….Inadequate…..!

By Sid Chadwick

The “Limited Training” a New Outside Rep experiences from their employer or – their Association’s “Band-Aid” Resources”…is frightening….and can wreck a young Adult’s confidence….for becoming a successful Outside Rep -…!

Our Great Industry…is slowly waking-up to aphorisms – that are no longer true…!....(If they ever were…!)

Any of this sound familiar….?

…A rising tide lifts all boats…..just wait for our Economy to pick-up the Print Market…..(Don’t worry about understanding your Customer’s business needs… and frustrations…!)

…Your company’s ultimate value…. will be determined…by your equipment….(Nobody’s really watching profitability or Value-Added….all that counts is Cash Flow…and…New Equipment…!)

…Don’t worry about understanding the customer’s project… just get the specs so we can be the 1^st to deliver an Estimate…and a Low Price….and then receive the Award.

…Don’t confuse your Customer with Options for their Quote – that you don’t fully understand….and can’t explain….

…Lasting Customer relationships… are a thing of the past….

…Count on getting the prices we really need…after receiving the Award…..through our customer’s Change Orders……

…We recommend “Print Self-Promotions” to our Customers….but….Why don’t we have any meaningful self-promotions….?

…Why do your Reps have difficulty with Sample Reviews to their Buyers…of Samples from your four other Reps, whose Samples they never reviewed or learned about….!    (Isn’t it obvious….?)

…A New Rep’s work has to be scheduled behind our Top Rep’s work….right…? (And… his customers know that….!)

…Was the new Rep encouraged to take Notes as she visited each department?.... Were there specific issues to review with each dept. Supervisor…? Who reviewed each day, what she learned, who was helpful, what was confusing, and….should she go back  and have time and a list of discussion issues with that department’s Supervisor…again?

However:

Our 15-Week Inside Sales Academy – is turning-out successful Reps – both Inside & Outside – every 15 weeks….. including…. with NO Print Experience… but lots of personal drive….!

And….We don’t neglect them after they graduate…!

We guarantee their getting repeat appointments – with target Prospects, who “fit” the profile of their employer’s best customers.

3 – 5 Hour Assignments occur after every Class….as preparation for the next Class….!

We Prepare, Review and Refine – their Writing and Introduction skills…. to prospective, Target Buyers – every week…!

And… their understanding of how to maintain a professional, valuable working relationship….with Target Customers….has dozens of options to learn…and implement…!

And finally….two sizable employers….. have sent Students – to each of our 7 Classes….(What do they know, that you don’t…..?)

Next 15-Week Class start-up: January 13, 2027….! (Six attending Students… are already identified…!

For questions or to register a Student for our next Class, please contact: