A Printing Franchise organization admitted locations that offered Wide-Format Printing had weathered the COVID storm quite well. "If you are on the fence, not sure wide-format is a direction you want to take, sign up for the APTech's Wide-Format Master Class I am instructing. Come learn the advantages of developing an actionable plan for moving you...

How did you feel the last time you made an urgent phone call to someone? Did you hear? “Please listen carefully as some of our menu options have recently changed! If you know your party’s extension, you can enter it now – or Press 1 for Sales, Press 2 for Customer Service.” All you wanted to do was talk to a live person! Our we missing out on the...

In other words, do not sell yourself short! Why do we deliberately give ‘services’ away or charge practically nil (a.k.a. zero) for it? Have you said, “the customer is not going to pay that” or “our competitor’s pricing is much lower”. Have we become obsessed with focusing on our own internal navigation -- that we are not obsessed with the value a...

We can’t grow and achieve our goals if we are comfortable. Like you, I have had to re-think my way of doing business! Typically (in a comfortable setting), I would travel the United States educating and training printing companies in the Wide-Format arena. I had a major decision to make – stay comfortable or be uncomfortable! I chose to be uncomfo...

We are looking at how printers have replaced tradition with innovation, from Selling Promotional Products, Manufacturing Promotional Products to Embellishing all things print!

We are looking at how printers have replaced tradition with innovation, from hiring a marketing agency, adding storage and fulfillment, purchasing 3D printing equipment, manufacturing direct-to-consumer products, and including direct mail to their portfolio. 

many wide-format printing companies?  Great design and engineering can be considered intellectual property. Take a deeper look into your organization’s strengths, knowledge, skills, and talents; you might uncover some magnificent and even breathtaking new capabilities that could traject a much-needed course correction.

Soft Signage is described as using soft materials for graphic displays and more (printed on textile or fabric-based substrates). Traditionally, products are printed on plastic, vinyl, or paper.  However, there has been a rapid shift over the last years towards Soft Signage due to its transportability, durability, and price. Is it time to enter that...

The Wide-Format Printing business segment for many clients has been their saving grace through this horrific ordeal…a.k.a. COVID-19! Essentially, the wide-format segment is leading the pack within their diverse printing capabilities. The companies embracing new and unique W-F products are feeling more confident with current and future business op...

What is your Wide-Format Sales Training culture?  Do you onboard your new sales individuals with a pre-written, cookie-cutter program?  Is that working for you?