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Great Opportunities Are Won….Before…Opportunities Appear…..!

What would you be willing to do…for significant, additional new business if you didn’t know who that business would ultimately come from, or when? (Would you wait until you need that business?) Is our great industry or our organization setting our st...

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Do We Offer…and Explain Solutions….To Unrecognized Needs…………Chapter Two……

Most customer organizations want fewer suppliers. They want suppliers who provide resources and solutions with talent, creativity, and proactive thoughtfulness. This pandemic is loaded with opportunities if you’re asking, “Who’s crying in pain and wa...

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“Differentiation” – Still Recognized & Pursued By Smart Sr. Management

At a recent CEO Peer Group Session, Members were comparing their Key Performance Indicators. Each Member had a different set of KPI’s. A question, seemingly important during discussions --- was posed: “Which KPIs do you use to guide your pursuit of f...

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Organizations Too Often Don’t Like The Work Required….To Better Understand…. Customers… They Already Serve

It is year-end. Let us conduct a review of your business and top 20 customer issues. Our ability to distinguish our organization to our top 20 customers and top 20 prospects depend on what we correctly know about their priorities and needs. Is your o...

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Making Time…To Pause…To Listen…

Let’s all meet next year and do a better job of listening and becoming more proactive with our customers and their challenges. Let's find inflection points to elevate our associations’ leadership and vision while supporting our treasured publishers w...

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