A Stunning….Rare….Gutsy --- “36 Case Studies” Self-Promotion

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By Sid Chadwick, Chadwick Consulting, Inc.

“The gods help them… that help themselves”…………..Aesop, “Hercules and the Waggoner”


It’s not easy to tell a rare…unfolding story…that is inspirational…on many levels.

“WestAmerica Communications” --- 36 In-Depth Customer Case Studies--- on their Website --- include (but are not limited to):

--- Multiple Rebranding Campaigns
--- Packaging
--- Interactive Sales Promotions
--- Aerospace
--- Customer Membership Management
--- Professional Sports Teams
--- Real Estate and Home Ownership
--- University Fundraising
--- Health & Wellness
--- Promotional Items
--- Municipalities & Utilities
--- Debit & Credit Cards
--- Financials --- of a Broad Design
--- Retail --- of a Broad Design
--- Recruitment
--- Industrial

growthMore of Their Backstory:

In Southern California, in this “Covid-19 environment, they are slightly ahead --- of 2019’s revenues, while adding  2-4 selective customers --- a month….and….on schedule… to show a meaningful profit --- for 2020….!

To list, publicly --- such Case Studies --- is a Testimonial --- in Customer Relationship Development --- that’s not based on – “Quote and Hope” ---or --- “low price wins”.

Their CEO --- every two weeks --- for the last five years --- has written a personal letter to every employee --- placed in their paycheck stub envelope. (That personal letter keeps everyone on the same page: “What we’re improving and accomplishing, what needs to improve… and what’s next”.)

Their CEO is one of the few I know --- who conducts “Periodic Business Reviews” --- with Top Ten Customers.

Their CEO… is an Icon for --- Ride-for Rwanda --- (a.k.a., WBR, or World Bicycle Relief….for 13 countries in Africa and Southeast Asia.) --- raising over $1,500,000  y-t-d --- for developing sustainable, practical transportation --- for getting small plot agriculture to local markets, needed medical assistance, and education for children – holistically --- raising a country’s standard of living.

accountabilityAs a personal observation, their V.P. of Manufacturing --- is also rare --- demanding and breathing accountability….As an illustration, maybe the ONLY Plant Manager I ever heard say, “Every one of our Job Descriptions and SOP’s --- must be updated --- every year!

To get to their Case Studies, go to their Website, then go to “Our Work”, then “click-on” --- “Case Studies Marketing Ideas” --- and scroll down…..! 


Is it any surprise that: (a) their employee and Account Executive retention rates --- are stellar…. (b) education --- and cross-training --- are constants,  and (c) many customers are proud to be associated --- with this supplier….?

And “yes”…. we’ve been honored to serve them --- in three of our four Peer Groups – going back --- over a decade.

Next Week: “Why Print…? --- From Lane Press, S. Burlington, VT… for your Employee and Customer Education.

“With self-discipline, most anything is possible.”……..Theodore Roosevelt



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