Is This Business…. Really ….This Easy……….???

By Sid Chadwick

“You can observe a lot…by just watching”……..Yogi Berra

INTRODUCTION:

My interviews were going well……It was a new project for a long-term client, who recently expanded…. their Wide-Format capabilities.

Now, they wanted to “Upgrade” --- to an Inside Sales Team.

Then…..their Delivery Person’s interview comments…. stopped me…..

“I see printing needs everywhere I go….everyday…..banners are torn or faded --- in need of replacement…...vehicle decals are damaged….and look terrible….you can’t read them……someone needs to contact these people…..…. their signage is not helping them…!”

Opportunity1“Could you take a photo…. and jot-down the location and phone number, and get it back to our Inside Sales Rep…..…she can use that photo when she calls the prospect….I’ll bet we can get you a $10 cash bonus in your pay envelope ….when the sale occurs…..you’d follow-up with your Inside Sales Rep, wouldn’t you…..?”

“Sure………that’s easy…”

Next Chapter to this Saga:………..Other company employees quickly wanted to know if they had the same opportunity…..to bring back leads…with photos….and earn $10 extra…cash….?

We were creating a “Selling --- Customer-driven Organization.”

SUMMARY:

Ken Hakuta wrote…..“People will try to tell you that all the great opportunities have been snapped up…..In reality, the world changes every second, blowing opportunities in all directions, including yours…….”

My repeated experience is…..”How we define our objectives….has a profound influence on what we accomplish….”

The ages have repeatedly shown that, “How we think……is everything…….. No one of us has a lock on creativity……and better development……and nurturance….of our organizations………is critical to our future.

“When you’re finished changing…………. you’re finished”………………………………….Ben Franklin

 

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