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Digital print is all about switching perspective from a cost game to a value game. “The supply chain efficiencies associated with digital printing is something everyone knows. What I think really gets these early adopters excited isn’t the savings they can make, but how much additional revenue they can generate by adding value,” said Donald Allred,... Read More

Industry reps are making a concentrated effort to expand the graphic communication library at Chowan University. Longtime industry consultant, Raymond J. Prince, is one of the leaders of the effort to gain materials for the school. Prince stated, “I am proud to support this effort and encourage my friends and associates to assist with the request f... Read More

Transmedia fonts allow companies, like IKEA, to maintain cross-media brand uniformity. “We are renewing the IKEA visual identity to make Ikea even more recognizable. Today, people experience IKEA in many different places, both physical and digital.”  With 200+ million catalogs, IKEA leverages print and font technology as a major component of their... Read More