The Sheetfed Digital Color Platform Powering Commercial Printers’ Bright Future
A history of innovations in color and print technologies drives Kodak’s ability to provide commercial printers with the right technology, at the right time, for the right applications.
|Kodak Vice President of Global Sales, Jeff Zellmer, shares insights on the NEXFINITY Platform with the American Printer team|
Jeff Zellmer previously worked with Kodak’s Executive Chairman, Jim Continenza, and was well aware of his previous successes with corporate turnarounds. Zellmer has been involved with print and technology companies since his college days.
When Mr. Continenza invited Jeff to join Kodak, he enthusiastically accepted the opportunity to apply his experience to help accelerate Kodak’s transformation.
Since joining Kodak, Jeff’s focus is to revamp Kodak’s sales process. One area where he is spending much of his time is enhancing recognition of the NEXFINITY Digital Press platform as THE choice of growth-focused printing companies based on three characteristics:
Reliability - In production environments, any glitch or hiccup that slows production is a profit killer. From material feeding to smooth paper flow, the NEXFINITY platform is optimized to reduce and eliminate downtime from misfeeds and jams that take precious minutes off the production clock. Print operators find it intuitive, easy to learn, operate, and maintain. Work moves quickly from material loading to finished print adding in overall operational efficiency. Color station changes are fast, and Kodak’s dry inks deliver exceptional, consistent color and enhanced finishing touches.
Versatility - The NEXFINITY Platform is a superior choice for printers who want the flexibility and capacity to produce a variety of printed materials and applications. NEXFINITY’s digital platform is perfectly engineered to support short-run, customized applications requiring a wide range of substrates that make up an increasing percentage of print jobs. Engineered to accommodate a fifth color station, NEXFINITY expands the scope of print applications, including raised print embellishments. The NEXFINITY’S unmatched versatility increases overall productivity and handling of the broadest range of substrates.
- Print Quality - The NEXFINITY Platform leverages Kodak’s ‘pictures on paper’ experience to develop the dry inks that render brilliant and flexible color output.
Jeff shares, “We have customers that are doing 110 to 150 different jobs a day in a one-shift environment. That cannot be done on most of the competitive digital presses out there, and obviously, you can’t do that with analog technology. It can also be challenging to achieve in an inkjet-only environment. That kind of versatility in one device allows printers to satisfy a lot of different customers.”
NEXFINITY is a commercial printers’ profit-enhancing platform. Technology capable of producing the most extensive range of high-quality, customized applications, including transactional, direct mail, packaging, commercial print, and photobooks, differentiates a printer in the marketplace. That differentiation equals more profit opportunities from both existing clients and new, high-value clients. NEXFINITY helps enhance a print company’s image to that of a high-tech business partner, ready to help clients achieve their most unique and valuable projects.
Kodak sees a bright future for commercial print, powered by the NEXFINITY digital color press.
With a broad gamut of inks and colors, including metallic clear, gold, dimensional clear and opaque white, capable of being applied across a wide range of substrates, NEXFINITY is an ideal platform for printers to earn new revenue from high-value creative applications.
“The Kodak NEXFINITY produces quality results for customers, which allows them to expand their business.” Jeff Zellmer
A Consultative Partnership
Jeff views Kodak’s relationship with the commercial printer community as a consultative partnership. Determining the right solution for a specific company requires collaboration to fully understand their objectives and current production environment. That knowledge allows the Kodak team to determine the right technology to enhance the client’s business.
If the NEXFINITY Platform is determined to be the best fit, the process then moves to making the buyer aware of unique applications that could be produced due to the Platform’s versatile technology. Jeff adds, “We believe that this type of collaboration expands opportunities for everyone.”
NEXFINITY’s dry ink technology platform helps printers grow profitable,
new client opportunities while increasing efficiency and reducing costs.
New Customer Training Facility
Kodak is opening a new training facility and customer experience center in Dayton, Ohio. Customers will experience the full range of Kodak’s print technology and applications and will have the opportunity to interact with technology experts.
The facility provides training on NEXFINITY’s capabilities to help buyers produce unique and profitable applications that less capable presses do not support.
“We show our customers unique and impressive NEXFINITY prints that we’ve
produced in-house, as well as creative examples like high-end works of art.”
NEXFINITY stands as a compelling solution for commercial printers seeking a robust, flexible, effective digital color press. The impressive combination of a proven platform, exceptional dry inks, specialty enhancements, and production-friendly operation makes it the perfect choice for production shops looking for the flexibility and capacity to support the full range of applications requested by today’s end-user print buyers.
NEXFINITY – Phenomenal Press, Under-Represented
Jeff shares, “The NEXFINITY platform is a superior choice for printers. I want printers to know that this is something that they should look at for their business. It’s vibrant. It’s new. It will help them win business and grow their print shops. And it’s just a phenomenal product that I think is underrepresented in the marketplace.”