What is your Wide-Format Sales Training culture?  Do you onboard your new sales individuals with a pre-written, cookie-cutter program?  Is that working for you?

The exciting and enormous possibilities of Wide-Format printing should be more crystal clear than ever! Visual communications will transfer to more interactive and dimensional experiences that engage customers personally through a direct connection. Printed visuals are growing and evolving and are remaining relevant in our industry.

Printers race every day! We often jockey for a position with our customers; to make the best moves, say the right things, ask the crucial questions, provide the best pricing, and supply superior customer service. But when we head down the home stretch to ask for the sale, that feeling of self-doubt begins to creep in.

While everyone else just provides pricing, offer a Solution. Shock your clients with the rendered visual image from the beginning of the sale process. We are in business for our customers; maybe we need to wake them up!

Are you out there swinging, or sitting on the bench waiting to be called? COVID-19 has changed the rules, but there are still games to be played. iColor is not just a printer – but a Solutions Provider, so when the LA Dodgers Foundation brought them a problem, they went to work to provide the solution.

The Wide-Format printing industry turned on its head over the last several months. Who would have thought that “not printing” could save companies? Is your Wide-Format company still riding the COVID-19 wave?

Adding Wide-Format Printing capabilities might be a bold move, but many companies see it as the right move. Customers are more willing to award printing companies that can provide all of their printing needs. They don’t want to take the time to contact multiple vendors when they can do business with a company that offers an extended range of produc...

Going Wide with Wide-Format printing has turned out to be a business-saver during the COVID-19 pandemic. While other segments of printing may be a bit soft, Wide-Format Printing is hotter than ever. The companies who added Wide-Format printing to their manufacturing are grateful they did – it is profitable and consistent business.

Wide-Format Printing companies are innovating processes and procedures and inventing vital products to meet the growing needs of customers and end-users. As we have become innovators, inventors, and better communicators, the demand for critical collaboration has never been more prevalent in our industry than it is today!

We say, “customer experience” – maybe we should be saying “experience our customer.” New technologies and this new economic trend presently affect customers. Understanding how these changes have already modified your customer’s business is essential to understanding their now “new” perspectives.