Look if the shoe fits, then wear it. However, if you believe you are in the right and have something you need to get off your chest with your customers, then you owe it to yourself and your customer, to be honest. Please set up a face-to-face meeting with them; be open, transparent -- most importantly, introduce them to a solution.

The decline of customer service in the print industry leaves only one thing to discuss with customers…price! It’s time we put customer service back in service! Read more….

Your company depends on profit to stay in business! But have you ever been tempted to take work at a loss to keep your equipment purring? Don’t do it… read more!

Are your employees silently screaming? Why are we ignoring our most valuable asset – our employees? They are trying to tell us what they need and how they feel, and we look the other way. It is now biting us, and it should hurt!

Customer never has a budget – until they do! We have the right to remind our clients how good we are at what we do, and we should demand a partnership of transparency and truth. If we don’t, who will?

It’s almost instinctive and expected today that we want things better, faster, and cheaper. But shortcuts don’t guarantee success. Quite the reverse, in fact. When we take shortcuts, we tend to be careless and place more emphasis on efficiency than on quality! Is it worth the risk?

A little walk down memory lane. I’m still passionate, are you? Can your customers tell you are? Passion is a gift – a strong liking or desire and devotion to some activity, object, or concept. Remember, customers will choose passion over transactional every time.

Here it is the promised update regarding my ‘Wow, Are You Obtaining Other Bids Now?’ article in February. So, did we win the 20 Full-Wrap Fleet Graphic Project? Read to see ‘how’ we consider we won!

Know your numbers and estimate appropriately for a specific project -- do not allow customers to devalue your value! Customers may have a number in their heads that have no bearing or likeness to the actual project. Stand tall and do not give in to their belief that the project should be cheaper (how the heck do they know)?

What were you thinking?  Did you believe no one would know.  Employees are your greatest asset…maybe now is the time to make it right.