To succeed today and beyond, print needs to integrate seamlessly with the world of digital media. Evidence shows that adding print to digital campaigns, delivers significant response increases. So, what keeps marketers from embracing print in their digital marketing campaigns? Read Jacob Aizikowitz’s discussion on a little-explored limiting factor.

Can we all agree that production print is a software dependent business? Yes, the presses are critical. But without optimized software, they cannot efficiently produce high quality, error-free, personalized output. Print companies are continually seeking cost-effective alternatives for maintaining and optimizing their print-related software. Read m...

Jacob Aizikowitz’s hypothesizes is that CMOs declining use of print stems from the perception that print is out of synch with their digital marketing technology. Print is seen as an offline media not easily blended into digital’s seamless processes. CMOs find online, digital channels to be simpler.

Do we agree that production print is a software dependent business? Yes, the press is critical. But it can’t produce personalized, high-quality, error-free output without prepress, workflow, CCM, and mailing software. To drive maximin production, software needs to be up to date. But lack of time and qualified staff often makes that difficult. The a...

C-Level Advisors provides “as-need’ access to well-known, experienced executives for assistance with strategic initiatives. The executive Advisors are senior executives who founded or managed the companies most commercial printers relay on. This differentiated Advisory service helps commercial printers accelerate their march increased profits.

The OutputLinks Group’s C-Level Assistance provides access to respected, well-known professionals who have founded, managed, expanded, bought, and sold leading print and CCM companies. Because, who better to assist with management, technology, M&A, and business pivoting than those who successfully owned, managed, enhanced, and sold many of the prin...

The OutputLinks Group’s C-Level Assistance provides access to respected, well-known professionals who have founded, managed, expanded, bought, and sold leading print and CCM companies. Because, who better to assist with management, technology, M&A, and business pivoting than those who successfully owned, managed, enhanced, and sold many of the prin...

Would optimizing, upgrading, or replacing your legacy print, workflow, or CCM software improve efficiency and profitability? Could access to top-level print technologists make upgrades happen sooner? See how our Software Assistance. can help accelerate software upgrades.