“Make this appointment as soon as you can.”
By Debbie Nicholson, Think-to-INK!
https://www.linkedin.com/in/debbie-nicholson-24a53627/
Personal Note:
Over the last several months, I have had the opportunity to visit doctors’ offices, specialized clinics, hospitals, care centers and mini-hospitals (now owned by doctors). So, I thought, why not –- let’s talk about all the Wide-Format opportunities within this specific Vertical!
Let me say – the design aspect in some of these facilities (is beautiful). These groups are working hard to make you feel comfortable and calm so you will come back -- and -- tell everyone about the great “visual experience.”
Health Care: Wide-Format Products within this Vertical! (not in specific order)
- Exterior Road Signage
- Parking Lot and Parking Garage Signage
- Exterior Building Signage (all sides)
- Sidewalk Graphics
- Window Graphics
- Floor Graphics
- Elegant Directories
- Directional Signage (ceiling danglers)
- Front Counter Signage
- Soft Signage
- Waiting Room Murals and Informational Signage
- Custom Seating (opportunity for fabric printers)
- Custom Wall Décor (Dimensional) & Framed
- Custom Printed Entrance Rugs
- Reception Area Murals
- Elevator Wraps
- Elevator Graphics
- Hallway Directional Signage
- Door Signage
- Departmental Signage
- Custom Printed Wall-Covering for Hallways, Departments & Offices, Hospital Rooms
- Internal Signage in Hospital Rooms
- Ceiling Graphics (Backlit)
- Restroom Signage and Graphics
- History Wall (sometimes 10-12’ in length)
- Special Government Signage Requirements (Safety Signs, HAZMAT Signs, HIPPA)
- Stanchion Signs with Inserts
- Break-Room Signage
- Cafeteria Signage
- Wayfinding Signage
- Counter Signage for departments
- Children’s Floor: OMG – it is endless
- Stand-Off Lettering
- Custom Break-Room Table Tops (Wraps)
- Stand-Up Cut-Outs
- Banner Stands (Change-out Often)
- Special Events
- Promotional Items (Don’t forget these special items)
- Along with Internal Training Sessions they give away special branded gifts
In Closing:
Doctor’s Orders: Review and work the list above and I am sure you will feel better!
As always, I welcome your comments and suggestions.
Additional Verticals to Investigate For Print Applications
- Automotive
- Banking
- Consumer
- Education
- Engineering
- Energy
- Oil and gas
- Fast-moving consumer goods (FMCG)
- Financial (Finance)
- FinTech
- Food and beverage
- Government - federal, state, local
- Healthcare
- Insurance
- Legal
- Manufacturing
- Media
- Raw materials
- Real estate
- Religion
- Retail
- Jewelry
- Technology
- Telecommunications
- Transportation (Travel)
- Electronics
- Not-for-profit
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