By Sid Chadwick
“Most human beings have an absolute and infinite capacity for taking things for granted.”………………….Aldous Huxley
INTRODUCTION:
After the 1st nine weeks, we recently checked with our Students in our ground-breaking 13-Week Inside-Sales-Rep/CSR Training Course,
“How many of you already have Company Training for”:
- How to properly Handle Bad News (and NOT lose the account)…?
- How to reestablish a higher level of trust – after – delivering “Bad News..?”
- Recognizing New Business Opportunities – from Buyer Turnover (…and NOT lose the account…!)…?
- Understanding the radical difference between “Value-Added Contribution,” and “Profitability”…in upgrading better Prospects – to pursue?
- How to find and use recently published articles – to get the attention of target Prospects’ key personnel – re. their strategic issues?
- Using recently published articles – by Competitors of Target Prospects – to get Target Prospects’ – undivided attention…?
- What Databases to pursue – for identifying great, high Value-added Prospects to pursue…that “fit” your company?
- How to develop a more effective Invitation – for a Plant Visit – that “fits” the “communication style” – of your Prospect…?
- How to develop a more effective Quote Letter – that resonates with your Prospect’s values, and “communication preferences”…beyond price…?
- How to renew a working relationship – with a neglected, target, high Value-Added current Customer….?
As you might guess, none of our students had received any Training, of any design, re. that sample list of Curriculum Training Lessons.
Maybe….just maybe….that is partly why – one of our more conservative and successful CEO’s called me last Thursday, and said,
“I wanted to personally hear you tell me that you will save two more seats – (he has a Student – now – in the current Class….!) – for Reps from our company – in your next Class, starting-up in late July/early August…!”
SUMMARY:
He went on to say that (a) after watching several Videos of our Classes (Every Class is Filmed, and sent to the Student’s President and CEO – less than 24 hours after each Weekly Class.), and (b) reviewing the Weekly Homework Assignments, that require 3 – 5 hours each week, outside and preceding the Weekly Class – and (c) listening to her enthusiasm for the work she was required to do, he wanted more – for his Business Development Team – including accelerated development of an Inside Sales Rep Team, which his company has over a decade of success – testing.
The Marketplace is changing. …Buyers have less time to see and evaluate prospective suppliers.
And yet, history – and Customer turnover shows – every Buyer wants – Improved Suppliers….!
“Dictators ride to and fro on tigers from which they dare not dismount. And the tigers are getting hungry.”……………..Winston Churchill
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