Andy Plata’s Post

Readers of my paper on modernizing VDP kept asking about the reasons for choosing desktop publishing as a blueprint for Modern VDP. This article augments the paper on the desktop publishing connection. I decided to provide an intimate view into how things evolved, and especially how solutions for project-specific problems can emerge as having an industry-wide impact. #pdf #vdp #dtp Eastman Kodak Company XMPie, A CareAR Company Adobe Xerox

Publishing a New Edition of my paper on Modernizing VDP With the help of my #XMPie colleagues (thank you guys 👏), I recently published the 2nd edition of my paper on modernizing VDP (the 1st edition was published about a year ago). One reason for this new edition was to help readers distinguish between the historical dimension of the paper – it describes vision, innovations, and developments that started in the late 1990s – and the novelty it brings by having these innovations organized under an umbrella that represents a new branch of VDP (which was never before identified as such). The other reason was to help less technical readers digest the whole paper and not be blocked or deterred by technology-heavy sections. You can read an introduction to the 2nd edition here: https://lnkd.in/eNs5R7C4 (the introduction provides a link for downloading the full paper). While on it, I will re-iterate my belief that it would be helpful – for brands and providers of communications services in print and digital media -- to understand the distinction between Modern VDP and Classical VDP (the practice tuned for serving Transactional or CCM applications). Such understanding would enable making the right decisions (a) for the business – including charting strategic directions – and (b) for CXM initiatives, especially around including print in the mix of envisioned touch points. Readers’ feedback on the original paper included requests for clarifying the linkage between Modern VDP and Cross-media personalization. Another feedback from readers was an ask for a deeper explanation of why desktop publishing was selected as a blueprint for developing Modern VDP. The paper discusses these issues in detail, but I plan two future posts to address these with better clarity. Finally, one cannot ignore AI these days, so please note that in the paper’s chapter “Where Do We Go From Here -- What’s Next,” I touched on AI. Given the light-speed advancement of the AI field, I would say that my observation that AI could help create successful journeys/experiences without explicitly programming the flow diagrams for the desired set of customer experiences is less futuristic these days. I will probably address this in another future post. #cxm #customerexperience #vdp #crossmedia #personalizedmarketing #digitalprinting #ModernVDP #desktoppublishing #digitalmedia #ai #personalization

A passenger ferry is an unusual place to find a classroom, but this is life for the Ukrainian refugees and their children who call 'Isabelle' their temporary home. We took our Canon Young People Programme to the boat, which is docked in Tallinn's Old Harbour, to teach photography and storytelling skills. But the lessons also brought smiles to the faces of youngsters who have been through so much. https://canon.sm/41UsGOa

As the 2022 Fall semester ends, I would like to showcase some projects I have been working on. This infographic was a smaller part of an overall project to formulate a five-year financial plan for a multimedia agency. This infographic allows investors to identify important data about the agency easily. Data visualization is an important skill that I’ve been taught as part of the University of Houston Digital Media Program. An improvement that I could make to the infographic is including graphics that show printing, live streaming, mobile app, and video game development, as these are ventures that the agency also engages in. Thank you to Prof. Kari Snyder for your guidance and knowledge this semester. Costing in Digital Media helped me understand financial statements and to make sense of the data.

We are looking for a full-time tenure-track faculty member for the Technology Leadership and Innovation Management Program at the University of Houston. Visit the job posting at https://lnkd.in/gqSz_Vd2 for specific information and to submit an application through Taleo. The University of Houston is a Carnegie Tier 1 public research institution that is located in the heart of the fourth largest and most diverse city in the nation. We welcome candidates whose experience in teaching, research, or community service has prepared them to contribute to our commitment to diversity and excellence. #tlimsuh #uhtlim #research #facultyposition #facultyjobs