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January 31, 2001

GUIDE TO DESKTOP PUBLISHING The problems arising from improperly preparing digital files for printing can be costly, as any graphic arts provider knows. "The GATF Guide to Desktop Publishing, Third Edition," written by Hal Hinderliter, former director of GATF's Center for Imaging Excellence, is designed to complement GATF's Imaging Skills Training Curriculum, and provides the basics of this evolving area.

This book takes a general, rather than software-specific, approach to the topic, exploring elements ranging from hardware and software to workflow and quality control. It also explains the nuts and bolts of electronic image assembly. A glossary and appendix list common file extensions, acronyms and abbreviations.

The 320-page, hardcover book is available for $75 ($55 for GATF and PIA members), not including shipping. To order, call (800) 662-3916 or fax: (412) 741-0609. Indicate GATF order no. 14203.

ARE ANNUAL REPORTS STILL RELEVANT? Are printed annual reports going the way of the dinosaurs? Do recent IPOs view and use these reports differently than Fortune 500 reports? These are some of the questions raised in the latest edition of @issue.

According to participants in a Roper Starch Worldwide survey, mostly communication executives, printed annual reports serve so many purposes they will always be around. Survey participants, on average, indicated their annual report press runs had actually gone up in 1999, despite the fact that 82 percent of the Fortune 500 and 76 percent of the recent IPOs surveyed say they post their printed annual report on their corporate website.

Complimentary copies of @issue, published by the Corporate Design Foundation and underwritten by Potlatch Corp., are available by faxing (218) 879-1005 or calling (800) 447-2133.

INDUSTRIAL INKJET GROWS The total value worldwide for inkjet hardware, media and ink for existing office, wide-format graphics and CAD applications is projected to reach more than $31 billion by 2004, according to research and consulting firm I.T. Strategies (Hanover, MA). This is a $10 billion increase over 1999.

According to the consulting firm, industrial printing is one growing market niche not represented in its projections. Developing industrial markets include printing on non-office substrates, such as textiles, folding cartons, metal cans, wood and plastic products, and decorative laminates.

The firm says early contenders are not the same mainstream giants who pioneered digital document printing. For example, Aprion and Barco Graphics introduced high-volume inkjet presses at Drupa aimed at industrial applications. Digital Printing Systems will market an Aprion-designed printer to the home furnishings market. Barco boasts an industrial inkjet press program called "the.factory" (for more information, see "Pressing for progress," p. 32). Barco also has partnered with Mark Andy to develop advanced digital label printers.

In addition, a number of other companies, such as Vutek, have recently introduced flat-bed printers. This is a first step toward printing on rigid substrates such as corrugated. I.T. Strategies says these and other companies are significant because they don't try to fit a solution to an existing digital technology, but rather begin with the problem and build a solution around it.

REPORT: WOMEN MOVIN' ON UP While still largely male-dominated, the graphic communications industry seems to be attracting more women. Women, however, still have minimal presence at management levels. These are some of the conclusions made in a recent study, Women in Graphic Communications: An Industry Status Report. The study includes surveys conducted during Graph Expo 2000 as well as profiles on 11 women who have made their mark in the industry. It was conducted by students in the Women in Graphic Communications course at RIT's School of Printing and Management Sciences (SPMS) (Rochester, NY), and overseen by assistant professor Dr. Twyla Cummings.

According to the report, respondents noted that 10 percent or less of the women in their firms were in management positions, though mentoring has played a major role in women's career development and advancement. The study also indicates that although women have made significant advances, gender pay inequity is still a major issue. Based on the voluntary comments made by the female respondents, however, women believe it is still a great time to be in the industry.

To obtain a copy of the report, contact Dr. Cummings at (716) 475-5567 or e-mail: tjcppr@rit.edu.

In other news, Heather Banis, a third-year RIT student from Mechanicsburg, PA, is the first recipient of the newly endowed Women in Printing Network Scholarship. This scholarship is designed to encourage excellence among female students at RIT's SPMS. In addition to financial assistance, the scholarship supports a network of mentors and peers for women pursuing an education and career in the printing field.

Recipients must be a third- or fourth-year student at RIT, maintain a minimum GPA of 2.8 and demonstrate financial need. The scholarship was conceived by a pair of RIT alumnae, Susan Persson Dumke and Lynda Samuel Hull. For more information, call RIT's development office at (716) 475-5500 or (800) 477-0376.

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