5 Thoughts on Marketing Print

January 15, 2015

Be current—More print providers are effectively utilizing social media as part of their marketing mix. Those that do not will be at a competitive disadvantage.

ThoughtsBe conversant—Marketing content is now about creating two-way discussions with your audience. Dynamic content on websites helps engage customers and improve SEO. If your website is not as good as those of your top five competitors, you will be at a disadvantage.

Be a leader—Use outbound and inbound marketing content to speak about new trends and technologies. It’s a great way to show that your company is progressive and tech savvy. Customers seek that assurance. Be seen as a leader.

Be mobile—Marketing continues to go mobile, and faster than most of us even want it to. Pay close attention and seek out the opportunities. More than half of all emails are now viewed on a mobile device. Enough said.

Marketing PrintBe consistent—The use of communications programs as a way to engage customers is no longer a nice to do – it’s a need to do. Use multiple ways to touch and engage clients and prospects on a consistent basis. Blogging, Social media, webinars, on site events, newsletters, postcards etc.

Be frequent—Don’t discount human emotion and its role in sales relationships. A motivated competitor will often promise your customers better quality, service and price. At the very least, make sure that you communicate with your customers as often as your competitors do. In the end, it will come down to who’s better at building trust and making the customer feel wanted.

Feel free to reach me at Patrick Whelan or on the web at Great Reach Communications Inc.

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