Google’s 4/21 Deadline & 4 Other Quick Marketing Tips

April 2, 2015

1) Less than two years ago, Google’s new Hummingbird algorithm shook the SEO world. As usual, there was no advance notice. The next big event will be 4/21. This time, Google has given notice. If your company website is not mobile friendly by this date, it will have an adverse effect on your search rankings.

Mobile FriendlyNot sure if your site is mobile friendly? Google provides this simple tool to let you know if it meets their mobile-friendly standards. Don’t wait. Try it now. https://www.google.com/webmasters/tools/mobile-friendly/

2) Adobe Slate. It’s free and can be a powerful sales tool. Especially for those trying to sell more complex solutions rather than jobs. Here’s the review from CNET. http://www.cnet.com/products/adobe-slate-ios/

3) Google likes fresh, authentic, high-value content. Is your content closely aligned with the benefits you offer your customers? Newsfeeds and sharing stories found online will not help your rankings. Worse, they won’t help your brand stand out as a thought leader.

4) I’m asked about this often. It is perfectly within best practices to share the same content on multiple channels. Blog content on your website can also be pushed out as an email newsletter, utilized as a published post on LinkedIn, and shared out to your other social media sites. Printing

5) Don’t discount print. Yes, it takes time and money to create and distribute print communications. Most companies lack the willingness to commit. This makes print communications all that more effective. It’s easier to stand out. My newsletter clients often note that their print newsletters are a very effective “leave behind” for sales calls. How many other printers show that level of commitment to their customers? Very few. Print is tangible. Sales speak is not.

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