Next Generation Printing: Free Research Report
By Brian Wolfenden
There is no doubt that run lengths are declining, not only in commercial printing, but also in packaging, as marketers and brand owners strive to differentiate themselves in an ever more crowded marketplace. This opens opportunity for commercial printers who can cost-effectively produce high quality short-run printing that can satisfy these emerging print and packaging needs for both marketers and brand owners.
Key Considerations for Next Generation Printing
When looking for a solution to produce these demanding applications, there are a number of factors to take into consideration. These include:
- Quality and durability of the printed piece
- Ability to accurately match brand colors
- Ease with which coatings and other special treatments can be applied to the printed piece, preferably in-line, to add value
- Turnaround time, from order entry through shipment
- Range of substrates that can be used, including lightweight stocks, heavy stocks, plastics, lenticular and more
- Sheet size large enough to accommodate the application
- Variable data capability, either for personalization or for sequential numbering, barcoding, etc.
- Increasingly, the environmental footprint of printing process.
Many printing and converting operations have turned to a hybrid blend of toner-based digital print technologies and conventional offset to meet these rapidly emerging requirements. However, they are finding that these technologies leave a production gap—roughly in the range of 500 to 20,000 sheets—where it can be too expensive to produce using either toner-based digital print or conventional offset. They are also finding that even though these technologies may be able to produce run lengths in this range, these runs can negatively impact the overall efficiency of the shop by tying up digital presses with runs that are too long or costly for them, or offset presses with shorter runs when they are better utilized for long runs.
Printing equipment manufacturers have turned their attention to this issue, working to increase efficiency and speed with no sacrifice in quality or cost. It’s a tough challenge.
Free Research Report
In April of 2012, research firm InfoTrends published an analysis entitled A DI Press in B2+ Format: The Presstek 75DI. This analysis addresses many of the issues identified here and provides guidance to printers and converters who are seeking the next generation of high quality short-run print capability in order to bring their manufacturing platforms in line with today’s market realities.
Download your copy of this free research report today to learn more.