There is nothing worse than having a Company tour and hearing your customer say; “WOW, I didn’t know you all did that!” Experience a deeper loyalty with your customers by working passionately with them to design, engineer, and develop awesome finished projects. Review these essential touchpoints to initiate engagement and help your customer to see...

Are you working your verticals? Debbie Nicholson shares how to always be on the look out for wide-format print opportunities. Where do your daily travels take you? Vertical Print applications are lurking in your everyday travels whether it is automotive, banking, education, engineering, insurance, not-for-profit or legal. Check out Debbie’s extensi...

Debbie enjoys working with clients through processes and procedures for creating and designing “exciting” wide-format projects. Debbie shares a story of taking an initial $500.00 wide-format project to a $12,000 one. You see, it wasn’t about the money at all – it was about the event and the importance of what they were trying to accomplish. Yes,...

Working together closely and openly with suppliers allows us to experience a deeper consultative relationship. We desperately need knowledgeable and smart suppliers who are “motivated” to keep us informed of the best-use-of-materials as well as new materials coming to market. Leveraging suppliers can be a valuable extension to any Company. Learn...

Customers enjoy learning new and more effective processes and procedures for their products – if given the options. Ultimately – it is their decision. Making your job easier can be a huge gamble – are you willing to risk it? Read how a 25-year wide-format consultant and 25-year sign veteran work together to educate the customer and win work for th...

A simple place to start is your Customer List! If you print for advertising and marketing companies, packaging manufacturers, colleges, airports… they may need billboards, elevator wraps, wall covering, floor graphics, window decals, school stadiums, building wraps etc. Wide Format Printing is a complex field of printing and also very rewarding. R...

Work your Vertical Markets! Don’t think for one minute this is easy. There has to be a determined and dedicated commitment to research and educate all company employees to learn the best processes and procedures for a continual flawless execution. If you put in the effort Debbie Nicholson bets you will experience Wide-Format growth. Exciting stuff...

Many printing companies have faced some pretty dramatic changes over the last several years. Change is hard; we will do everything we can to ignore it – we will even make simple changes to ignore the real change we need to make. Old printing and finishing equipment that needs replacement, but with pieces diminishing, justifying large ticket items i...