American Printer's mission is to be the most reliable and authoritative source of information on integrating tomorrow's technology with today's management.
Oct 4, 2010 12:00 AM
At Graph Expo 2010, XMPie, A Xerox Company, is showcasing the latest versions of its state-of-the-art software for variable data printing (VDP), integrated cross-media, personalized web-to-print and marketing analytics through ongoing product demonstrations.
The “XMPie Advantage Playground” experience that engaged attendees at Ipex 2010 will also be featured. This interactive zone includes a self-service kiosk loaded with exciting XMPie and customer applications, including personalized video, retail coupons and web-driven greeting cards. Visitors of XMPie within Xerox booth No. 600 will see and hear the secrets to success through live, personalized XMPie and customer campaigns, and learn about partner integrations that greatly extend the XMPie system. In addition, the XMPie Advantage workflow station will demonstrate XMPie’s flexibility from design through production, emphasizing the simplicity of editing creative and business logic prior to final production. XMPie will also maintain a presence in the Xerox Direct Mail Zone throughout the show with additional demonstrations and presentations that illustrate the power of dynamic one-to-one communications.
XMPie Hosted e-Media is an entry-level version of PersonalEffect e-Media, delivered as a subscription-based Software as a Service (SaaS) solution. Hosted e-Media Express is XMPie’s first entry into cloud-based services, and marks the first time users have access to a hosted e-communication solution that provides digital, online integration with print capabilities. Hosted e-Media Express will be the main technology feature of the booth via an interactive College Open House cross-media campaign application.
uPrint Mobile is an iPhone application that integrates with PersonalEffect and allows the user to select a document, customize it, possibly with pictures just taken by the iPhone, and have the document printed on a nearby Xerox printer. It uses the Xerox Mobile Print Solution to enable local printing.
PersonalEffect 5.0, the newest edition of XMPie’s 1:1 variable cross-media communication solution, supports Adobe Creative Suite 5.0 and features VDP enhancements through its U2 workflow, improved uImage processing speed with automatic optimizations, enhancements to the XMPie XLIM (pronounced “slim”) workflow, and new templates and capabilities through XMPie’s exclusive RURL Wizard and Templates. It also offers seamless integration of the XMPie e-Mail Service, for which XMPie recently received the ExactTarget “2010 Embedded Partner of the Year” award, and more.
uStore 4.0, the latest version of XMPie’s uStore web-to-print and marketing portal solution, introduces anonymous store visiting, search engine visibility for Web portals, automatic image enhancement, and improved user management and permissions.
uProduce Marketing Console 1.8.1: With this latest version of XMPie’s campaign tracking, reporting and analytics dashboard, users can now graphically view the volume of site traffic with respect to time, flag recipient records meeting defined criteria so recipients can be easily be selected to receive specific follow-up communications within a campaign, and select a specific recipient listed in a report to obtain full details of his/her campaign activities.
XMPie Marketing Console (MC) also has an iPhone application that allows logging into an XMPie uProduce Marketing Console server and viewing all reports defined in the dashboard. Users can magnify the reports to show the table as well as the chart, refresh the report to update it with more current data, and send the report via e-mail.
PersonalEffect 5.0, uStore 4.0, and uProduce Marketing Console 1.8.1 are available worldwide. Hosted e-Media Express Edition is currently available in North and South America. uPrint Mobile will be released first quarter 2011, and the free XMPie MC application is available in the Apple iTunes Store.