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Oct 5, 2010 12:00 AM
Bellevue, WA-based Virtual Systems launched its newest management software, Midnight, at Graph Expo 2010. Ironically named because of it’s intent "to remove the mystery and ominous tones from the imminent digital printing era," it is designed for printers who are expanding beyond print into more broad-based marketing services such as mailing, fulfillment, data analytics, PURLs and e-mail. Midnight features tools to help companies price these services correctly and manage complex marketing projects from start to finish, allowing them to maximize profitability by being more efficient. Midnight comes with modules for CRM, estimating, project management, web-reporting services, postage accounting and billing.
With easy-to-use web dashboards and interfaces, printers can quickly become experts at procuring and managing marketing projects. The software also features a complete menu of expert pricing for mailing and marketing related services. While many companies already have a system to manage their businesses and print, Midnight is designed specifically to help companies further leverage their investments in digital technology to gain a competitive advantage.
“Because the printing business is different than the marketing business, printers who are expanding their businesses into marketing services are seeking business tools to efficiently manage the sales and workflow process of marketing,” says Virtual Systems President Chris Huber. “Midnight marks a new era of open architecture and web-based project management by providing these essential business tools. The tools allow companies to fully capture new marketing service revenues and increase profits.”