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Quark enhances online printer connection

Jul 27, 2010 12:00 AM


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Denver, CO-based Quark announces the QuarkPromote.com Printer Connection, a new feature that allows printers to limit the print provider list that appears when their customers use QuarkPromote.com.

QuarkPromote.com is a Web-based service that enables users to create their own high-quality marketing materials using professionally designed templates, then send the job to one of 3,000 available print providers. The new QuarkPromote.com Printer Connection allows print providers to send their in-store or online customers directly to their store or locations through Quark’s site.

“The request we hear most often from our print network is the ability to use QuarkPromote.com as a design station for their store — without advertising their competitors when a customer checks out,” says Cyndie Shaffstall, director of QuarkAlliance for Quark. “The new printer-connection feature of QuarkPromote.com was built to help each individual print shop ensure that their customers are automatically directed back to their store for print orders generated through QuarkPromote.com.”

QuarkPromote.com printers can request a unique URL and promotional code that will identify their store or multiple locations when a customer submits a print order via the site. When a customer clicks a store’s link or enters the promotional code during check-out at QuarkPromote.com, the store list will be limited to the referring store by those identifiers.

“We estimate that every print provider across the nation loses nearly one print job per day due to competition from online printing services that don’t send print business to franchise and independent printers,” continues Shaffstall. “QuarkPromote.com and the new QuarkPromote.com Printer Connection can help our network of printers provide online design and printing services without a hefty investment in propriety software.”

The QuarkPromote.com Printer Connection feature is scheduled to be available by August 15, 2010. See www.quarkalliance.com.