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EFI introduces Fiery user, partner initiatives

Jun 23, 2010 12:00 AM


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Foster City, CA-based EFI is launching four new initiatives aimed at making Fiery partners more successful and customers more profitable: Fiery Global University, Fiery Implementation Services, Fiery Technical Excellence Center and the Fiery Channel Incentive Program.

“The programs provide extensive education and support services, ensuring customers take full advantage of the value of Fiery technology to boost profits, lower costs and ultimately produce the highest quality digital prints available,” says Parnaz Rafatjou, Fiery director of product and channel marketing, EFI. “The channel incentive program makes certain that our partners have the expert knowledge to offer, deploy and support Fiery technologies.”

The new Fiery Global University program is a consolidation of eLearning courses, webinars and technical classroom training. Fiery Global University’s online eLearning offerings are interactive, self-paced courses geared to help reduce support requirements, lower training costs and decrease production downtime. Fiery eLearning offerings are available as a single course, a bundle of courses, or an annual subscription for all courses.

Fiery Implementation Services help EFI’s partners increase customer satisfaction by offering professional and customized implementation by a Fiery product expert. To complement existing support infrastructure, dealers now have direct access to the Fiery Technical Excellence Center. Fiery partners can reach a live expert on the Fiery Help Desk support line or use the online resources from the 24/7 self-service website. The Fiery Channel Incentive Program provides Fiery partners with extensive tools, resources, information and essential training opportunities to improve product knowledge and increase sales.

The new Fiery programs are available now in the United States, with global expansion coming soon.