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Ricoh, Printable form alliance, Printable acquires DirecType

May 20, 2010 12:00 AM

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Printable Technologies Inc. (Solana Beach, CA), a provider of software as a service (SaaS) web-to-print and marketing personalization solutions, has entered a global strategic alliance with Ricoh Company Ltd.

In the US, Ricoh has already begun to market two kinds of Printable Technologies solution bundles with the Ricoh Pro C900 and will also incorporate these solutions into Ricoh's Business Development Program and Professional Service and Solution offerings, which will provide value added resources to its clients.

In the future, Ricoh will also offer Printable's MarcomCentral SaaS web-to-print solution and FusionPro product lines in areas other than the United States. The FusionPro product suite includes FusionPro Desktop, FusionPro Direct and FusionPro Server for variable-data printing (VDP), as well as FusionPro Links, the affordable personalized URL and campaign tracking system.

In addition to the software solutions agreement, Ricoh and Printable are working to expand their relationship with an integrated services offering. The services will be aimed at helping customers optimize their production processes and realizing the maximum benefit of VDP.

Printable announced at Ipex 2010 the acquisition of image personalization software supplier DirecType.

Printable has launched FusionPro Expression to replace the DirecType brand. The FusionPro Expression product suite includes both desktop and server versions that can work independently or in conjunction with other Printable products. The most significant development will come in late June when FusionPro Expression is planned to work directly with the popular FusionPro Desktop to output full VDP campaigns with unlimited image personalization. FusionPro Expression will cost $799 and no charge per image.