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Photobook America uses Taopix multisite, Facebook to reach customers

Jun 30, 2010 12:00 AM

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UK photo book software manufacturer Taopix has installed its first U.S. MultiSite Production solution at Photobook America (Williamsville, NY), part of the Photobook Worldwide group.

The software is suited to large print and photo lab companies and franchises looking for a cost-effective ‘hub and spoke’ multisite photo book operation. The Taopix platform enables users to develop unlimited tailored and branded storefronts.

This latest installation represents a specific U.S. Focus for Photobook, with social networking site Facebook at the heart of its marketing strategy.