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Magazine launches outpace closures in 2010

Dec 14, 2010 12:00 AM


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In 2010, 193 new magazines launched while 176 ceased publication, according to MediaFinder.com ─ the online database of U.S. and Canadian publications. Food magazines topped the list of new launches with 28 new titles, such as “Northeast Flavor” and “ChopChop.”

MediaFinder reports Regional is the next largest category for new magazine launches in 2010, with 15 new titles including “Bel-Air Magazine” and “944 Dallas.” Other top categories for new magazine launches were Health with 10 new magazines such as “Livestrong Quarterly” and “Sports” with nine new titles, including “Athlon Sports.”

From 2009 to 2010, magazine closures declined, with only 176 compared to 596 in 2009.  The Home magazine category showed the greatest decline in 2010, with 13 titles folding including “Mountain Home” and “Home Miami.”  The Lifestyle category also declined, with seven magazines ceasing publication, including “Salt Lake Living.”  During the same time period, only 28 print titles converted to an online-only format in 2010, compared with 81 titles in 2009.

In the business-to-business segment, 34 new titles launched and 47 titles folded, including Printing News and Maddux Business Report.  Of the 28 print magazines that converted to an online-only format in 2010, 15 were B-to-B magazines.

“This year marked the launch of  the first  iPad magazines, with magazines such as Project, RoadTrip and WaveLines available on that platform, providing publishing companies with another way of delivering content to their readers,” says Trish Hagood, president of MediaFinder publisher Oxbridge Communications. “In addition, we have seen strength in new print magazine launches, such as Food and Luxury magazines.”