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HP unveils ‘world’s most collaborative large-format printer’

At this week’s Innovation Summit, HP unveiled new products and solutions including “the world’s most collaborative printer,” the HP Designjet T2300. The Internet-ready, wide-format printer has scan, print and copy functionality built in, along with a touchscreen interface. The HP ePrint & Share platform allows users to automatically print, share and manage project files online using desktop or mobile devices.

Available through the HP ePrintCenter, an online hub for HP customers, HP ePrint & Share allows users to easily locate and access their documents, adjust page layouts, preview print pages and create print-ready files from a single screen, upload with a single click and share them remotely. Driverless printing enables direct printing from a notebook PC or USB drive to eliminate print driver and network constraints. Full web connectivity for the HP Designjet T2300 PostScript eMFP is planned for spring 2011. The printer is priced below $8,500.

While HP did not announce the rollout of this capability to other devices for commercial print applications such as proofing, where color calibration is critical, the technology presents a compelling opportunity for future applications in the print industry.

Vyomesh Joshi, executive vice president of HP’s imaging and printing group, predicts 200 billion pages per year will transition from analog to digital. Explaining HP’s approach to its customers in the consumer, small/medium business, enterprise and graphics fields, he said, “Innovation is the way to solve customer problems.” For graphic arts customers, this means simplifying processes and optimizing the value chain, including enabling new business models such as transpromo and web-enabled print services. “By 2020, 33% of all digital information will live in or pass through the cloud,” he noted.

“In graphics, that transformation is in the very early stages, so we see a huge opportunity for growth,” added Chris Morgan, senior vice president, graphics solutions business (GSB), HP. “Digital innovation is changing how companies do business.” HP users are printing shorter runs and seeking to reduce costs, enable personalized products, streamline processes and improve collaboration. HP’s GSB encompasses the Indigo, Inkjet Web Press, Scitex, Designjet and Specialty Printing Systems lines.

Ed Febinger, vice president of inventory and manufacturing for Pearson, says HP’s Inkjet Web Press solved the problem of short-run demand for the financial and educational publisher. “Our customers have changed,” he said. “They want customized content and they want it on their Kindles and iPads.” After struggling with digital print challenges including low speeds, high cost and quality that wasn’t up to Pearson’s standards, Febinger says the inkjet press now enables the company to provide, for example, versions of textbooks for specific university locations.

HP also introduced the Designjet T7100 Printer, a high-speed monochrome and color printing system with breakthrough total cost of ownership, designed for central reprographic departments in enterprises and reproduction houses. The HP Instant Printing Pro accessory provides driverless printing, so customers can preview, edit and print files without opening applications or adjusting driver settings.  The HP Designjet Z6200, launching at Photokina, offers high-quality photo printing at a 50% faster output speed.

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