PODi, the Digital Printing Initiative, announces the 2012 AppForum digital printing conference will be held January 23–25 at the newly renovated Tropicana Hotel in Las Vegas. The AppForum is the longest established educational event focused on the revolutionary changes in marketing made possible by digital printing. “Every innovation begins with a spark,” says Caslon GM David Erlandson. “Our attendees come to AppForum for that flash of brilliance and inspired thinking. They’ll learn about new ways to win business with powerful high margin cross-media and collateral management applications, how to target specific vertical markets, and tactics to advance the effectiveness of their solution sales teams.”
AppForum attendees enjoy one full day of Pre-Conference Intensives, along with two days of vendor-neutral learning sessions, panel discussions, keynotes from industry thought leaders and networking. This year’s event features ideas for digital print with sessions on business growth strategies and application technologies, along with increased emphasis on relevant direct marketing and direct mail, insights from corporate marketers, and exploration of emerging opportunities in digital packaging.
For more information, visit www.appforum.org.