American Printer's mission is to be the most reliable and authoritative source of information on integrating tomorrow's technology with today's management. generates QR Codes for small business marketing

Jun 10, 2011 12:00 AM

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Small businesses and entrepreneurs can now quickly and easily create unique Quick Response (QR) Codes with QR Codes can increase the success of marketing campaigns by providing contact details or leading customers to additional information or promotions online. QR Codes generated within can be reused across print and e-mail marketing materials.

The process entails clicking “Add QR Code” within a template, selecting the type and populating it with the desired URL or contact information. The resulting code can be placed anywhere on the design template.

QR Codes are effective due to the interactivity they add to printed material and the speed at which they expose customers to more information about a small business. When included in marketing material, customers with QR Readers on their smartphone scan the code and are taken immediately to the URL or VCard linked to the code.