Tools for print & media buyers

Jun 1, 2007 12:00 PM

CTI Paper saves creativity

There is no greater tragedy than when artists outlive their creativity, as CTI Paper USA's (Sun Prairie, WI) new promotional piece illustrates. “Our Deepest Sympathies for the Death of your Creativity” features “case studies” that apply real-world creative applications to everyday problems. The booklet follows five fictitious designers and art directors whose creativity meets an untimely demise, but in the end is saved by CTI's papers.

Actual samples of the projects described are bound into the book, and the entire piece showcases CTI's ASPIRE Petallics metallic papers, Currency metallic papers and Glama Natural translucent papers. Printing and finishing techniques include third generation stochastic printing, use of four-color Hexachrome inks, embossing, perforating and grommet binding.

This limited edition promotion was produced in collaboration with two Chicago-based companies: At Last! Marketing and the printer, Chicago's Classic Color. See www.thepapermill.com.

How books are printed

Funnel Inc. (Madison, WI) creates info graphics that clarify the complex. Webcrafters (www.webcrafters-inc.com), also located in Madison, asked Funnel to help its customers visualize the book manufacturing process from start to finish. The result is a 30-inch poster, bound into a multi-page brochure. It's a comprehensive yet concise overview of the book printing process. See www.funnelinc.com.

Get organized

P3Software's (Natick, MA) print procurement software, P3Expeditor helps buyers organize their requests for quotes, streamline job specs and track production schedules. Buyers can use existing specs or use the system's templates. Using built-in e-mail communications, P3Expeditor provides easy-to-use communications, which includes everything from automatic notifications to due date reminders, reports and invoicing. A 30-day trial is free. See www.p3software.com.