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LAST WORD

Jun 1, 2007 12:00 PM

The 13 Categories of Print

  1. Books

    • mass-market
    • professional
    • elementary/high school
    • college/university
  2. Catalogs

    • business
    • consumer
    • mail order
  3. Directories

    • white/yellow pages
    • trade
    • organizational
  4. Newspapers

    • daily
    • weekly
  5. Periodicals

    • magazines
    • journals
    • newsletters
  6. Technical

    • documentation (TechDoc)
    • manuals
    • guides
    • instructions
  7. Ads/Promotional

    • flyers
    • brochures
    • folders
    • booklets
    • inserts
    • circulars
    • collateral
    • signage
    • point-of-purchase
  8. Direct mail

    • postcards
    • self-mailers
    • booklets
    • letter mail
  9. Financial/transactional

    • reports
    • statements
    • invoices
  10. Forms

  11. Packaging/Labels

  12. Stationery

  13. Miscellaneous




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