Print & Media Buyer, summer 2007
Features
The name game
Jun 1, 2007 12:00 PM, By Katherine O'Brien
About 15 years ago, Ed McMahon was the face of personalized printing. Millions of people received his pitches for American Family Publishing Sweepstakes....
12 Tips for Customized Print Projects
Jun 1, 2007 12:00 PM, By Johnette H. Mongelli
Get involved at the design stage. Make sure there are open lines of communication between you, the designer(s) and the client(s). Understand the strategy,...
Middle ground
Jun 1, 2007 12:00 PM, By Margie Dana
Print buyers might be on the fence about certain issues like whether or not printers should be local, the value of equipment lists, or if they let competing...
Great Expectations
Jun 1, 2007 12:00 PM, By PMB staff
Graph Expo is the premier event for the printing industry. The show traces its roots to the 1982 creation of the Graphic Arts Show Company (GASC). Prior...
All print buying all the time
Jun 1, 2007 12:00 PM
On Tuesday, Sept. 11, two of PRINT & MEDIA BUYER's contributors are presenting a day-long buyer event at Graph Expo. Led by Margie Dana and Frank Romano,...
What's new?
Jun 1, 2007 12:00 PM, By Gilles Biscos and David Davis
With Drupa, the big international print event, only eight months away, most vendors will save their fireworks for Germany. Even so, there are plenty of...
The eyes have it
Jun 1, 2007 12:00 PM, By Katherine O'Brien
How do you celebrate turning 40? For many people, the pinnacle of creativity for this particular milestone is a big banner supplied by friends: Lordy,...
Departments
The Facts & Figures
Jun 1, 2007 12:00 PM
Read all about it More than 439 million people buy a daily newspaper. The total number of newspaper readers is estimated at more than one billion per...
People really do read those inserts
Jun 1, 2007 12:00 PM
Vertis Communications' (Baltimore) Customer Focus 2006: Retail study found that advertising insert readership levels are consistently at 85% or higher....
Tools for print & media buyers
Jun 1, 2007 12:00 PM
CTI Paper saves creativity There is no greater tragedy than when artists outlive their creativity, as CTI Paper USA's (Sun Prairie, WI) new promotional...
Bringing digital print to your market
Jun 1, 2007 12:00 PM
The Digital Printing Council (DPC), a service group within the PIA/GATF association (Printing Industries of America, Inc. and the Graphic Arts Technical...
Columns
WELCOME
Jun 1, 2007 12:00 PM, Scott Bieda Publisher, PRINT & MEDIA BUYER
At $11.50 per seven-ounce bag, the personalized M&Ms on our cover are bit pricey, but they serve as an excellent illustration of a larger trend: Mass...
What's That Sound?
Jun 1, 2007 12:00 PM, By Margie Dana
Had I not attended the On Demand Conference in April, I wouldn't have met Bob Wagner of Xerox. Had I not met Bob, I wouldn't have attended Xerox's fantabulous...
Jam-Free
Jun 1, 2007 12:00 PM, By Constance J. Sidles
One thing I've always admired about graphic designers is that they're so intrepid. They aren't afraid to try anything new. Take MJ, for example. MJ was...
Tongue Twister
Jun 1, 2007 12:00 PM, By Frank Romano
What do print buyers buy? There are 13 major categories of print. Publishing-specific categories (1-6, in "Last Word") comprise about 33 percent of the total....
LAST WORD
Jun 1, 2007 12:00 PM
The 13 Categories of Print Books mass-market professional elementary/high school college/university Catalogs business consumer mail order Directories...