Print & Media Buyer Premier Issue
Features
It's all good
Apr 1, 2007 12:00 PM, By Katherine O'Brien
Should your brochure be printed on an offset or digital press? We can offer only some general guidelines there are no ironclad rules. Only you can answer...
Choose wisely
Apr 1, 2007 12:00 PM, By Margie Dana
Nothing could be easier than finding a commercial printer when you need one. Try this: Google commercial printers in Chicago, IL. Voila! In less than...
Strong to the finish
Apr 1, 2007 12:00 PM, By Milt Vine
Looking for creative ways to help print projects stand out? Tired of the same old thing? Feeling pressure from clients to come up with something more...
Local hero
Apr 1, 2007 12:00 PM, By PMB staff
Marketing managers for companies with multiple locations face an almost impossible task. They are asked to tailor ads and other materials to specific...
What's a mook?
Apr 1, 2007 12:00 PM, By Katherine O'Brien
Launched in 1995 by O'Reilly Media, MAKE is a digest-sized, quarterly publication. It's a little bit like a magazine and a little bit like a book; hence...
Departments
The facts & figures
Apr 1, 2007 12:00 PM
On average, about two percent of a company's revenues involve print. This includes everything from utility materials like forms, stationery and business...
Get smart
Apr 1, 2007 12:00 PM
Holding out for a print production hero Look like a hero is an 84-page guide that explains print production concepts. Specifically created for the publication...
Columns
Welcome
Apr 1, 2007 12:00 PM, Scott Bieda Publisher, PRINT & MEDIA BUYER
Welcome to the inaugural issue of PRINT & MEDIA BUYER. It is designed and written for print and media buyers, marketing professionals, art and design...
The real world
Apr 1, 2007 12:00 PM, By Margie Dana
Print buying. There's nothing else like it, is there? You can't prepare for it in college. There are very few books on the subject. And up until now,...
Paper basics X2
Apr 1, 2007 12:00 PM, By Constance J. Sidles
All papers have a color even white papers. The color of paper affects the way inks appear on the surface, especially if you use process inks (cyan, magenta,...
The vatman's arms
Apr 1, 2007 12:00 PM, By Frank Romano
In the 1600s, the Dutch invented the two-unit mold for making paper to match the stretch of an average vatman's arms about 44 inches. The length of the...